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With a tool like Smartconnect (Smartness’ CRM and email automation solution), you can import and segment all your contacts automatically.",[1219],{"start":1220,"end":1221,"type":1145},182,233,{"type":922,"text":1223,"spans":1224,"direction":932},"Now it’s easy to target your two most relevant groups, for example:",[],{"type":1195,"text":1226,"spans":1227,"direction":932},"Summer season guests (those who stayed with you during a previous summer)",[],{"type":1195,"text":1229,"spans":1230,"direction":932},"Repeat guests (those who’ve booked more than once)",[],{"type":922,"text":1232,"spans":1233,"direction":932},"What should you write in your nurturing newsletter?",[1234],{"start":1122,"end":1174,"type":1145},{"type":922,"text":1236,"spans":1237,"direction":932},"Smartconnect will suggest content for you, but if you’d like to write your own message, it only takes a few minutes.",[],{"type":922,"text":1239,"spans":1240,"direction":932},"Remember: a nurturing email isn’t about selling right now. It’s about keeping the relationship alive, making your guests feel appreciated, and reminding them of the connection they have with your property.",[1241],{"start":1242,"end":1214,"type":1145},70,{"type":922,"text":1244,"spans":1245,"direction":932},"Need inspiration? You could send a summer greeting to past guests and invite them to follow your Instagram page—just like in the screenshot below.",[1246],{"start":1122,"end":926,"type":1145},{"type":1248,"url":1249,"alt":1250,"copyright":5,"dimensions":1251,"id":1254,"edit":1255},"image","https://images.prismic.io/smartness/aGJHfnfc4bHWi1Qf_EN_1_Nurturingestate.png?auto=format%2Ccompress&rect=0%2C0%2C1931%2C912&w=1931&h=912","Smartconnect - Creating a newsletter",{"width":1252,"height":1253},1931,912,"aGJHfnfc4bHWi1Qf",{"x":1122,"y":1122,"zoom":1123,"background":1124},{"type":922,"text":1257,"spans":1258,"direction":932},"",[],{"type":1182,"text":1260,"spans":1261,"direction":932},"Low occupancy: time to focus on offers",[],{"type":922,"text":1263,"spans":1264,"direction":932},"If your on-the-books data still shows too many empty rooms in some August weeks, don’t panic—this is exactly when email marketing can make a real difference.",[],{"type":922,"text":1266,"spans":1267,"direction":932},"Sending a promotional newsletter with a small incentive to a carefully selected segment of your contact list can be more effective than you think. But remember: this isn’t about slashing prices. It’s about adding value to certain dates with a special perk for people who already know and trust you.",[1268],{"start":1269,"end":1270,"type":1145},161,298,{"type":922,"text":1272,"spans":1273,"direction":932},"So the discount you offer should be modest (for example, 10%)—but presented as an exclusive benefit for a limited group of guests. That way, you can drive bookings without compromising the perceived value of your property.",[],{"type":1205,"text":1275,"spans":1276,"direction":932},"How to create a promotional newsletter with Smartconnect",[1277],{"start":1122,"end":1278,"type":1145},56,{"type":922,"text":1280,"spans":1281,"direction":932},"With Smartconnect, you can launch a targeted email campaign in just a few minutes—starting with occupancy analysis and segmenting contacts based on past behavior. For example, you might select:",[],{"type":1195,"text":1283,"spans":1284,"direction":932},"Last-minute guests (those who booked less than 30 days in advance)",[],{"type":1195,"text":1286,"spans":1287,"direction":932},"Short-stay guests (couples or families who previously stayed 1–3 nights)",[],{"type":922,"text":1289,"spans":1290,"direction":932},"Click “Edit layout” to write your email content. One important tip: the discount code mentioned in your newsletter must be created in advance in your booking engine. That way, guests can enter it directly when booking.",[],{"type":922,"text":1292,"spans":1293,"direction":932},"Below is a sample screenshot of what the final result might look like. Once your email is ready, simply click “Save and schedule” to send it at the perfect time.",[],{"type":1248,"url":1295,"alt":1296,"copyright":5,"dimensions":1297,"id":1300,"edit":1301},"https://images.prismic.io/smartness/aGJHeXfc4bHWi1QW_EN_2_PromoAgosto.png?auto=format%2Ccompress&rect=0%2C0%2C1890%2C905&w=1890&h=905","Smartconnect - Promotional newsletter",{"width":1298,"height":1299},1890,905,"aGJHeXfc4bHWi1QW",{"x":1122,"y":1122,"zoom":1123,"background":1124},{"type":1205,"text":1303,"spans":1304,"direction":932},"And what about guests who already booked? It’s the perfect time to suggest experiences",[1305],{"start":1122,"end":1306,"type":1145},86,{"type":922,"text":1308,"spans":1309,"direction":932},"After you’ve sent your nurturing newsletters and those aimed at filling last-minute availability, don’t forget about the guests who have already booked a stay in August and are getting ready to arrive.",[],{"type":922,"text":1311,"spans":1312,"direction":932},"This is the perfect moment to suggest experiences and add-on services that will make their stay more personalized and memorable.",[1313],{"start":1314,"end":1315,"type":1145},80,113,{"type":1205,"text":1317,"spans":1318,"direction":932},"Can you do this with Smartconnect? Absolutely.",[],{"type":922,"text":1320,"spans":1321,"direction":932},"In just a few minutes, you can send an automated newsletter to guests with confirmed August bookings, inviting them to explore your Marketplace before they arrive.",[1322,1324],{"start":1323,"end":1214,"type":1145},63,{"start":1325,"end":1326,"type":1145},132,143,{"type":922,"text":1328,"spans":1329,"direction":932},"The Marketplace – included with your Smartconnect subscription – is a personalized webpage with your logo and brand colors, where guests can discover and book services and experiences with a single click.",[1330],{"start":1331,"end":1332,"type":1145},141,203,{"type":1248,"url":1334,"alt":1335,"copyright":5,"dimensions":1336,"id":1337,"edit":1338},"https://images.prismic.io/smartness/aGJHfHfc4bHWi1Qc_EN_3_Marketplace.png?auto=format%2Ccompress&rect=0%2C0%2C1890%2C905&w=1890&h=905","Smartconnect - Marketplace",{"width":1298,"height":1299},"aGJHfHfc4bHWi1Qc",{"x":1122,"y":1122,"zoom":1123,"background":1124},{"type":922,"text":1340,"spans":1341,"direction":932},"Guests who have already booked and are counting down to their vacation are in full planning mode—they’re imagining their trip and still have time to fine-tune it. Sending a personalized newsletter at this stage allows you to:",[],{"type":1195,"text":1343,"spans":1344,"direction":932},"Enrich the guest experience by offering suggestions tailored to their profile (families, couples, sporty guests, relaxation seekers)",[],{"type":1195,"text":1346,"spans":1347,"direction":932},"Increase the average booking value without discounts, simply by promoting extras you already offer",[],{"type":1195,"text":1349,"spans":1350,"direction":932},"Reduce last-minute requests at reception, as many services are pre-booked online",[],{"type":1195,"text":1352,"spans":1353,"direction":932},"Show thoughtfulness and attention to detail—strengthening the guest relationship even before they arrive",[],{"type":1205,"text":1355,"spans":1356,"direction":932},"When should you send it?",[],{"type":922,"text":1358,"spans":1359,"direction":932},"Timing is everything. If you send the email too early, guests may forget about it. Too late, and they won’t have time to make decisions or plans.",[],{"type":922,"text":1361,"spans":1362,"direction":932},"Our advice? Send it 10–15 days before arrival:",[1363],{"start":1364,"end":1365,"type":1145},20,45,{"type":1195,"text":1367,"spans":1368,"direction":932},"It’s close enough to generate excitement",[],{"type":1195,"text":1370,"spans":1371,"direction":932},"It’s early enough to give guests time to explore and book add-ons",[],{"type":1195,"text":1373,"spans":1374,"direction":932},"It leaves room to send a second reminder just before their stay, possibly including practical details like check-in times, parking info, or the weather forecast",[],"rich_text$0149472d-8aa2-43d9-bfae-9c0cfda08900","rich_text",{"variation":32,"version":67,"items":1378,"primary":1379,"id":1380,"slice_type":1381,"slice_label":5},[],{},"divider$c241f82b-b989-4234-8a39-3c3d3e88adb0","divider",{"variation":32,"version":67,"items":1383,"primary":1384,"id":1413,"slice_type":1376,"slice_label":5},[],{"text":1385},[1386,1391,1394,1399,1403,1408],{"type":922,"text":1387,"spans":1388,"direction":932},"As you’ve seen, email marketing helps fill rooms—but that’s not all.",[1389],{"start":1122,"end":1390,"type":1145},68,{"type":922,"text":1392,"spans":1393,"direction":932},"It’s a strategic tool that lets you communicate better, build guest loyalty, and add value to every phase of the guest journey—before, during, and after their stay.",[],{"type":922,"text":1395,"spans":1396,"direction":932},"With Smartconnect, Smartness’s CRM and email marketing automation software, you can do it all automatically.",[1397],{"start":1398,"end":926,"type":1145},5,{"type":922,"text":1400,"spans":1401,"direction":932},"But there’s more: by using the full Smartness platform, you can create an integrated strategy in just a few clicks.",[1402],{"start":1173,"end":1209,"type":1145},{"type":922,"text":1404,"spans":1405,"direction":932},"Dynamic pricing, marketing, upselling, guest communication, and market analysis—everything in one seamless ecosystem designed to help you grow your business without added complexity.",[1406],{"start":1122,"end":1407,"type":1145},79,{"type":922,"text":1409,"spans":1410,"direction":932},"Want to see how it works?",[1411],{"start":1122,"end":1412,"type":1145},25,"rich_text$6c31971d-dfe8-4a18-8c3d-87b1b3165355",{"variation":32,"version":67,"items":1415,"primary":1416,"id":1432,"slice_type":1433,"slice_label":5},[],{"image":1417,"title":1418,"description":1422,"features":1426,"links":1427},{},[1419],{"type":922,"text":1420,"spans":1421,"direction":932},"Request a personalized demo",[],[1423],{"type":922,"text":1424,"spans":1425,"direction":932},"Talk to a Smartness expert and discover how to automate pricing and guest communication to increase your revenue by an average of 30% and cut OTA commissions by up to 20%. Free, no obligation.",[],[],[1428],{"link":1429,"trailing":34,"icon":5},{"id":896,"type":56,"tags":1430,"lang":14,"slug":898,"first_publication_date":899,"last_publication_date":900,"uid":901,"url":902,"link_type":24,"key":1431,"isBroken":34,"text":904},[],"b2766b09-fbcd-405d-8e9b-036cb449985a","blog_cta$f072609d-85e5-4170-b3ad-bb963901265b","blog_cta","Hotel email marketing: 3 effective August newsletter examples | Smartness","Which newsletter should you send this August? Build loyalty, sell extras, or fill your rooms—find out with these examples.",{"dimensions":1437,"alt":1118,"copyright":5,"url":1440,"id":1441,"edit":1442},{"width":1438,"height":1439},2400,1260,"https://images.prismic.io/smartness/aGJHSHfc4bHWi1Pj_LM-MD-2444.png?auto=format%2Ccompress&rect=1%2C0%2C383%2C201&w=2400&h=1260","aGJHSHfc4bHWi1Pj",{"x":1123,"y":1122,"zoom":1123,"background":1124},[1444],{"variation":32,"version":67,"items":1445,"primary":1446,"id":1458,"slice_type":1459,"slice_label":5},[],{"icon":5,"title":1447,"description":1451,"link":1455},[1448],{"type":922,"text":1449,"spans":1450,"direction":932},"Grow your hospitality business",[],[1452],{"type":922,"text":1453,"spans":1454,"direction":932},"Request a Smartness demo and see how to boost your revenue and independence. Free, no obligation.",[],{"id":896,"type":56,"tags":1456,"lang":14,"slug":898,"first_publication_date":899,"last_publication_date":900,"uid":901,"url":902,"link_type":24,"key":1457,"isBroken":34,"text":904},[],"c0e46167-75fa-4b46-802e-83d84daf4862","side_cta$00daa244-746e-4ad3-a00b-b9f429057ee5","side_cta",{},{"page":1123,"results_per_page":1462,"results_size":1462,"total_results_size":1412,"total_pages":1463,"next_page":1464,"prev_page":5,"results":1465,"version":1520,"license":1521},2,13,"https://smartness.cdn.prismic.io/api/v2/documents/search?ref=aeOcpRIAACIA4-28&q=%5B%5Bnot%28my.blog.uid%2C+%22email-marketing-august-hotel-newsletter-3-examples%22%29%5D%5D&q=%5B%5Bat%28my.blog.category%2C+%22Z5uZ-BIAACYAK4zZ%22%29%5D%5D&q=%5B%5Bat%28document.type%2C+%22blog%22%29%5D%5D&page=2&pageSize=2&graphQuery=%7B%0A++++++++blog+%7B%0A++++++++++title%0A++++++++++description%0A++++++++%7D%0A++++++%7D&lang=en",[1466,1493],{"id":1467,"uid":1468,"url":1469,"type":701,"href":1470,"tags":1471,"first_publication_date":1472,"last_publication_date":1473,"slugs":1474,"linked_documents":1476,"lang":14,"alternate_languages":1477,"data":1484},"Z7eBRxEAACEAb4Xz","monitor-hotel-competitors-how-to-analyze-prices-occupancy","/en/blog/monitor-hotel-competitors-how-to-analyze-prices-occupancy","https://smartness.cdn.prismic.io/api/v2/documents/search?ref=aeOcpRIAACIA4-28&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z7eBRxEAACEAb4Xz%22%29+%5D%5D",[],"2025-02-20T19:23:53+0000","2026-03-27T15:00:00+0000",[1475],"monitoring-hotel-competitors-how-to-analyze-prices-and-occupancy",[],[1478,1481],{"id":1479,"type":701,"lang":21,"uid":1480},"Z7eBsxEAACIAb4aX","monitorare-competitor-hotel-come-analizzare-prezzi-occupazione",{"id":1482,"type":701,"lang":18,"uid":1483},"Z78ocBAAACAAHZxa","hotel-wettbewerb-uberwachen-preise-auslastung-analysieren",{"title":1485,"description":1489},[1486],{"type":1127,"text":1487,"spans":1488,"direction":932},"Monitoring hotel competitors: how to analyze prices and occupancy",[],[1490],{"type":922,"text":1491,"spans":1492,"direction":932},"Find out what risks to avoid and how to create a truly competitive pricing strategy.",[],{"id":1494,"uid":1495,"url":1496,"type":701,"href":1497,"tags":1498,"first_publication_date":1499,"last_publication_date":1500,"slugs":1501,"linked_documents":1503,"lang":14,"alternate_languages":1504,"data":1511},"abglhBEAACAAQv4f","march-2026-hotel-booking-trends","/en/blog/march-2026-hotel-booking-trends","https://smartness.cdn.prismic.io/api/v2/documents/search?ref=aeOcpRIAACIA4-28&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22abglhBEAACAAQv4f%22%29+%5D%5D",[],"2026-03-17T07:00:23+0000","2026-03-23T17:00:00+0000",[1502],"march-2026-whats-happening-to-hotel-bookings-right-now-and-what-to-do",[],[1505,1508],{"id":1506,"type":701,"lang":21,"uid":1507},"abgqtREAACIAQwZS","marzo-2026-trend-prenotazioni-hotel-italiani",{"id":1509,"type":701,"lang":18,"uid":1510},"abgqrREAACMAQwZC","maerz-2026-buchungstrends-hotels",{"title":1512,"description":1516},[1513],{"type":1127,"text":1514,"spans":1515,"direction":932},"March 2026: what’s happening to hotel bookings right now and what to do",[],[1517],{"type":922,"text":1518,"spans":1519,"direction":932},"March 2026: what’s happening to hotel bookings right now and what to do.",[],"3f9f504","All Rights Reserved",1776524659489]