[{"data":1,"prerenderedAt":1582},["ShallowReactive",2],{"layout-default-en-fallback":3,"header-Z7by9xAAACMAYTqA":43,"footer-Z7cFWhAAACQAYV2J":908,"blog-how-to-get-the-real-email-address-of-guests-booking-via-otas-en":1087,"blog-related-how-to-get-the-real-email-address-of-guests-booking-via-otas-en":1525},{"id":4,"uid":5,"url":5,"type":6,"href":7,"tags":8,"first_publication_date":9,"last_publication_date":10,"slugs":11,"linked_documents":13,"lang":14,"alternate_languages":15,"data":22},"Z9rb5hAAACAA1j_R",null,"website_layout","https://smartness.cdn.prismic.io/api/v2/documents/search?ref=aeOcpRIAACIA4-28&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z9rb5hAAACAA1j_R%22%29+%5D%5D",[],"2025-03-19T14:59:52+0000","2025-08-19T08:20:30+0000",[12],"website-layout",[],"en",[16,19],{"id":17,"type":6,"lang":18},"Z9rcBBAAACIA1kAJ","de",{"id":20,"type":6,"lang":21},"Z9rcEBAAACIA1kAo","it",{"banner":23,"header":25,"footer":35},{"link_type":24},"Document",{"id":26,"type":27,"tags":28,"lang":14,"slug":29,"first_publication_date":30,"last_publication_date":31,"uid":32,"link_type":24,"key":33,"isBroken":34},"Z7by9xAAACMAYTqA","header",[],"products","2025-02-20T09:16:45+0000","2026-04-17T07:47:31+0000","default","3433d2f9-90ee-4355-a420-3b3a4b79b14f",false,{"id":36,"type":37,"tags":38,"lang":14,"slug":39,"first_publication_date":40,"last_publication_date":41,"uid":32,"link_type":24,"key":42,"isBroken":34},"Z7cFWhAAACQAYV2J","footer",[],"customer-support39-0461-156-0049","2025-02-20T10:35:35+0000","2026-04-10T10:44:22+0000","a7ad0bf8-9daa-4e7f-93b0-298bc3db7463",{"id":26,"uid":32,"url":5,"type":27,"href":44,"tags":45,"first_publication_date":30,"last_publication_date":31,"slugs":46,"linked_documents":47,"lang":14,"alternate_languages":48,"data":53},"https://smartness.cdn.prismic.io/api/v2/documents/search?ref=aeOcpRIAACIA4-28&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z7by9xAAACMAYTqA%22%29+%5D%5D",[],[29],[],[49,51],{"id":50,"type":27,"lang":18,"uid":32},"Z9bSFREAACAAmDLH",{"id":52,"type":27,"lang":21,"uid":32},"Z8bH5RAAACAAKWVQ",{"link":54,"slices1":64,"slices":867,"slices_shared":890},{"id":55,"type":56,"tags":57,"lang":14,"slug":58,"first_publication_date":59,"last_publication_date":60,"uid":61,"url":62,"link_type":24,"key":63,"isBroken":34},"Z8rQHRAAAB8AuC5D","page",[],"from-pricing-to-marketing-boost-your-revenue-with-ai","2025-03-07T10:55:17+0000","2026-03-27T11:11:28+0000","homepage","/en","11de12d9-318f-4dfa-ab71-e04d32d6ccbd",[65,526,639,653,666],{"variation":66,"version":67,"items":68,"primary":69,"id":524,"slice_type":525,"slice_label":5},"trigger","initial",[],{"label":70,"content":71},"Products",{"id":72,"type":73,"tags":74,"lang":14,"slug":75,"first_publication_date":76,"last_publication_date":77,"uid":78,"data":79,"link_type":24,"key":523,"isBroken":34},"Z7b3dBAAACEAYUJO","navigation_menu_content",[],"smartads","2025-02-20T09:36:04+0000","2026-03-31T16:00:04+0000","navigation-menu-content-1",{"slices":80},[81],{"variation":82,"version":67,"items":83,"primary":84,"id":522,"slice_type":115,"slice_label":5},"tabNavigation",[],{"list":85},[86,136,183,223,262,301,405,442,487],{"icon":5,"label":87,"badge":88,"content":89},"Smartads","NEW",{"id":90,"type":73,"tags":91,"lang":14,"slug":92,"first_publication_date":93,"last_publication_date":93,"uid":94,"data":95,"link_type":24,"key":135,"isBroken":34},"acMHDBEAACEAU1mW",[],"explore","2026-03-31T07:02:00+0000","navigation-smartads",{"slices":96},[97,116],{"variation":98,"version":67,"items":99,"primary":100,"id":114,"slice_type":115,"slice_label":5},"verticalNavigation",[],{"label":101,"badge":5,"links":102},"Explore",[103],{"link":104,"icon":112,"description":113,"badge_label":5,"badge_variant":5,"badge_color":5},{"id":105,"type":56,"tags":106,"lang":14,"slug":107,"first_publication_date":93,"last_publication_date":108,"uid":109,"url":110,"link_type":24,"key":111,"isBroken":34,"text":87},"acKd9BEAACMAUq5Y",[],"dont-wait-for-guests-to-find-you-bring-them-to-your-website","2026-04-09T13:06:37+0000","ad-campaigns","/en/ad-campaigns","382c0430-6573-4c9e-b681-6cadd27a4804","ph-ranking","Ad campaigns for direct bookings","navigation_menu_content_item$bd1c0734-ffdf-4953-b276-5abfa7d1ec45","navigation_menu_content_item",{"variation":98,"version":67,"items":117,"primary":118,"id":134,"slice_type":115,"slice_label":5},[],{"label":119,"badge":5,"links":120},"Find out more",[121],{"link":122,"icon":132,"description":133,"badge_label":5,"badge_variant":5,"badge_color":5},{"id":123,"type":124,"tags":125,"lang":14,"slug":126,"first_publication_date":93,"last_publication_date":127,"uid":128,"url":129,"link_type":24,"key":130,"isBroken":34,"text":131},"acKNXxEAACAAUpJh","guide",[],"ad-campaigns-for-hotels-what-to-know-before-you-invest","2026-04-16T08:00:00+0000","guide-ad-campaigns-hospitality","/en/free-downloads/guide-ad-campaigns-hospitality","0cb22205-0fbe-4602-b8ee-5da2fd3ca789","Free guide","ph-note-pencil","What to know before investing in ads","navigation_menu_content_item$4f31141a-ccd8-4929-932a-88f71c424465","4d3ceb97-7d9d-4aa4-9c9c-63533824c482",{"icon":5,"label":137,"badge":5,"content":138},"Smartchat",{"id":139,"type":73,"tags":140,"lang":14,"slug":92,"first_publication_date":141,"last_publication_date":142,"uid":143,"data":144,"link_type":24,"key":182,"isBroken":34},"aNwSMxAAACUAk8oZ",[],"2025-10-01T12:41:51+0000","2025-10-01T14:00:08+0000","navigation-smartchat",{"slices":145},[146,163],{"variation":98,"version":67,"items":147,"primary":148,"id":162,"slice_type":115,"slice_label":5},[],{"label":101,"badge":5,"links":149},[150],{"link":151,"icon":160,"description":161,"badge_label":5,"badge_variant":5,"badge_color":5},{"id":152,"type":56,"tags":153,"lang":14,"slug":154,"first_publication_date":155,"last_publication_date":156,"uid":157,"url":158,"link_type":24,"key":159,"isBroken":34,"text":137},"aEk4zhIAAB4AF1EW",[],"the-ai-that-replies-to-guests-for-you-247","2025-06-12T06:31:32+0000","2026-02-26T17:03:05+0000","guest-messaging","/en/guest-messaging","e004c7a0-7d47-460b-89b2-ee79f4e9d0a6","ph:chat-circle-dots","AI chatbot for guest messaging","navigation_menu_content_item$043bc195-13fd-4ec4-b4dc-0f8894d8495c",{"variation":98,"version":67,"items":164,"primary":165,"id":181,"slice_type":115,"slice_label":5},[],{"label":119,"badge":5,"links":166},[167],{"link":168,"icon":179,"description":180,"badge_label":5,"badge_variant":5,"badge_color":5},{"id":169,"type":170,"tags":171,"lang":14,"slug":172,"first_publication_date":173,"last_publication_date":174,"uid":175,"url":176,"link_type":24,"key":177,"isBroken":34,"text":178},"aK16dREAAB8AZ0bw","webinar",[],"guest-messaging-made-easy-save-time-and-money","2025-08-26T09:28:59+0000","2025-09-29T09:35:57+0000","optin-webinar-guest-messaging-made-easy","/en/hotel-training-events/optin-webinar-guest-messaging-made-easy","7e6ca867-dd6f-47b6-91d3-72dc11ad784f","Webinar","ph:video","Get a look at how Smartchat works","navigation_menu_content_item$b449892d-bc20-4288-8daa-75344c07a963","935e53e5-91a4-4245-9fdb-f82898e72a69",{"icon":5,"label":184,"badge":5,"content":185},"Smartconnect",{"id":186,"type":73,"tags":187,"lang":14,"slug":92,"first_publication_date":141,"last_publication_date":188,"uid":189,"data":190,"link_type":24,"key":222,"isBroken":34},"aNwU9hAAACcAk86H",[],"2026-01-08T14:18:55+0000","navigation-smartconnect",{"slices":191},[192,208],{"variation":98,"version":67,"items":193,"primary":194,"id":114,"slice_type":115,"slice_label":5},[],{"label":101,"badge":5,"links":195},[196],{"link":197,"icon":206,"description":207,"badge_label":5,"badge_variant":5,"badge_color":5},{"id":198,"type":56,"tags":199,"lang":14,"slug":200,"first_publication_date":201,"last_publication_date":202,"uid":203,"url":204,"link_type":24,"key":205,"isBroken":34,"text":184},"aV-46BIAACYAMuoz",[],"automate-communication-say-goodbye-to-otas","2026-01-08T14:03:29+0000","2026-03-27T11:11:24+0000","hotel-crm","/en/hotel-crm","ec915275-f381-451c-8f7f-ebdb1f33b832","ph:arrow-counter-clockwise","Automate email marketing and guest management",{"variation":98,"version":67,"items":209,"primary":210,"id":134,"slice_type":115,"slice_label":5},[],{"label":211,"badge":5,"links":212},"Quiz",[213],{"link":214,"icon":220,"description":221,"badge_label":5,"badge_variant":5,"badge_color":5},{"link_type":215,"key":216,"url":217,"target":218,"text":219},"Web","7943342c-b8b7-4018-93eb-4245d15ccba4","https://trysmartness.typeform.com/quiz-upsell-en?utm_source=%28Other%29&utm_medium=Website&utm_campaign=%28Other%29+Website+EN+menu+di+navigazione","_blank","Do you profit from upselling?","ph:seal-question","Take the quiz and find out","a1e0754b-22a5-4ae6-9cc2-0685c6835872",{"icon":5,"label":224,"badge":5,"content":225},"Smartfree",{"id":226,"type":73,"tags":227,"lang":14,"slug":92,"first_publication_date":141,"last_publication_date":228,"uid":229,"data":230,"link_type":24,"key":261,"isBroken":34},"aNwYIRAAACUAk9Ob",[],"2025-12-05T09:49:20+0000","navigation-smartfree",{"slices":231},[232,248],{"variation":98,"version":67,"items":233,"primary":234,"id":247,"slice_type":115,"slice_label":5},[],{"label":101,"badge":5,"links":235},[236],{"link":237,"icon":245,"description":246,"badge_label":5,"badge_variant":5,"badge_color":5},{"id":238,"type":56,"tags":239,"lang":14,"slug":240,"first_publication_date":228,"last_publication_date":241,"uid":242,"url":243,"link_type":24,"key":244,"isBroken":34,"text":224},"aTKkHBIAACUAd1iH",[],"all-the-market-intelligence-you-need-to-stay-booked","2025-12-22T09:12:08+0000","market-intelligence-hotel","/en/market-intelligence-hotel","fd3bef0c-53ba-47c4-9fca-61bbd936ed1c","ph:presentation-chart","Analyze the market and compare your prices","navigation_menu_content_item$b80f240b-6ee7-4119-86b2-f46a3baeac03",{"variation":98,"version":67,"items":249,"primary":250,"id":260,"slice_type":115,"slice_label":5},[],{"label":251,"badge":5,"links":252},"Login",[253],{"link":254,"icon":258,"description":259,"badge_label":5,"badge_variant":5,"badge_color":5},{"link_type":215,"key":255,"url":256,"text":257},"3e3e98cf-91c6-49de-bbe0-da4d33a63c31","https://smartfree.smartness.com/auth/signup","Try Smartfree","ph:sign-in","Create your free account today","navigation_menu_content_item$6cb6d5a4-9a27-4d67-9925-ef30424a644f","a1e55307-cf4a-4851-a4c6-88bccf2dd5f1",{"icon":5,"label":263,"badge":5,"content":264},"Smartpay",{"id":265,"type":73,"tags":266,"lang":14,"slug":92,"first_publication_date":267,"last_publication_date":267,"uid":268,"data":269,"link_type":24,"key":300,"isBroken":34},"aUFz_BIAACQAtg1K",[],"2025-12-16T15:19:59+0000","navigation-smartpay",{"slices":270},[271,285],{"variation":98,"version":67,"items":272,"primary":273,"id":247,"slice_type":115,"slice_label":5},[],{"label":101,"badge":5,"links":274},[275],{"link":276,"icon":283,"description":284,"badge_label":5,"badge_variant":5,"badge_color":5},{"id":277,"type":56,"tags":278,"lang":14,"slug":279,"first_publication_date":141,"last_publication_date":280,"uid":281,"url":282,"link_type":24,"key":244,"isBroken":34,"text":263},"aMk2KRYAACcAqEJP",[],"easy-secure-payments-with-no-hidden-fees","2026-01-12T10:05:00+0000","integrated-payments","/en/integrated-payments","ph:cash-register","Automate online payments",{"variation":98,"version":67,"items":286,"primary":287,"id":260,"slice_type":115,"slice_label":5},[],{"label":119,"badge":5,"links":288},[289],{"link":290,"icon":298,"description":299,"badge_label":5,"badge_variant":5,"badge_color":5},{"id":291,"type":124,"tags":292,"lang":14,"slug":293,"first_publication_date":294,"last_publication_date":295,"uid":296,"url":297,"link_type":24,"key":255,"isBroken":34,"text":131},"aT_fIBIAACUAsw84",[],"a-practical-guide-to-online-payments-in-hotels","2025-12-16T10:43:50+0000","2025-12-19T10:44:08+0000","online-payments-hotels","/en/free-downloads/online-payments-hotels","ph:file-arrow-down","Step-by-step guide to hotel online payments","c03346e3-0ac7-4a68-82f2-28f44656326a",{"icon":5,"label":302,"badge":5,"content":303},"Smartpms",{"id":304,"type":73,"tags":305,"lang":14,"slug":92,"first_publication_date":141,"last_publication_date":267,"uid":306,"data":307,"link_type":24,"key":404,"isBroken":34},"aNwWiBAAACgAk9EX",[],"navigation-smartpms",{"slices":308},[309,326],{"variation":98,"version":67,"items":310,"primary":311,"id":325,"slice_type":115,"slice_label":5},[],{"label":101,"badge":5,"links":312},[313],{"link":314,"icon":323,"description":324,"badge_label":5,"badge_variant":5,"badge_color":5},{"id":315,"type":56,"tags":316,"lang":14,"slug":317,"first_publication_date":318,"last_publication_date":319,"uid":320,"url":321,"link_type":24,"key":322,"isBroken":34,"text":302},"aKx_ghEAACEAZdFT",[],"the-all-in-one-hotel-software-built-to-grow-sales","2025-09-27T06:57:24+0000","2025-12-22T10:06:30+0000","property-management-system","/en/property-management-system","00badef8-ce84-4f9b-b739-8e802a5a252d","ph:gear","The PMS built to boost your sales","navigation_menu_content_item$fc0d9220-3ed6-4e16-8d20-db8349cc716b",{"variation":98,"version":67,"items":327,"primary":328,"id":403,"slice_type":115,"slice_label":5},[],{"label":329,"badge":5,"links":330},"Features",[331,343,355,367,379,391],{"link":332,"icon":341,"description":342,"badge_label":5,"badge_variant":5,"badge_color":5},{"id":333,"type":56,"tags":334,"lang":14,"slug":335,"first_publication_date":141,"last_publication_date":336,"uid":337,"url":338,"link_type":24,"key":339,"isBroken":34,"text":340},"aMkoDxYAACcAqCi0",[],"turn-your-website-into-a-direct-booking-machine","2025-12-22T09:12:15+0000","booking-engine","/en/booking-engine","ee62d974-d298-4d73-bf67-955563ab8333","Booking engine","ph:calendar-plus","Increase your direct bookings",{"link":344,"icon":353,"description":354,"badge_label":5,"badge_variant":5,"badge_color":5},{"id":345,"type":56,"tags":346,"lang":14,"slug":347,"first_publication_date":141,"last_publication_date":348,"uid":349,"url":350,"link_type":24,"key":351,"isBroken":34,"text":352},"aMk6ZhYAACUAqEon",[],"automate-bureaucracy-with-ease","2025-12-22T09:12:11+0000","legal-compliance-software","/en/legal-compliance-software","3543e511-81d5-4841-86fc-6f6a0728518d","Bureaucracy","ph:file-text","Automate check-in and paperwork",{"link":356,"icon":365,"description":366,"badge_label":5,"badge_variant":5,"badge_color":5},{"id":357,"type":56,"tags":358,"lang":14,"slug":359,"first_publication_date":141,"last_publication_date":360,"uid":361,"url":362,"link_type":24,"key":363,"isBroken":34,"text":364},"aMkxOhYAACUAqDiD",[],"build-the-perfect-online-distribution-strategy-for-you","2025-12-22T09:12:16+0000","channel-manager","/en/channel-manager","34b46bd2-d436-4903-ae4a-b3c54c6ff7b2","Channel manager","ph:share-network","Expand your distribution strategy",{"link":368,"icon":377,"description":378,"badge_label":5,"badge_variant":5,"badge_color":5},{"id":369,"type":56,"tags":370,"lang":14,"slug":371,"first_publication_date":141,"last_publication_date":372,"uid":373,"url":374,"link_type":24,"key":375,"isBroken":34,"text":376},"aMmOPxYAACUAqN4b",[],"simplify-accounting-for-your-hospitality-business","2025-12-22T09:12:18+0000","accounting-software","/en/accounting-software","f82f5827-c7d9-4453-9784-f0c01c3e8d77","Accounting","ph:invoice","Automate your billing process",{"link":380,"icon":389,"description":390,"badge_label":5,"badge_variant":5,"badge_color":5},{"id":381,"type":56,"tags":382,"lang":14,"slug":383,"first_publication_date":141,"last_publication_date":384,"uid":385,"url":386,"link_type":24,"key":387,"isBroken":34,"text":388},"aMmZkxYAACUAqO89",[],"turn-your-housekeeping-into-a-competitive-advantage","2025-12-22T09:12:24+0000","housekeeping-software","/en/housekeeping-software","35215aca-d8e4-41dd-bcbc-ac0434b90408","Housekeeping","ph:spray-bottle","Organize and improve cleaning service",{"link":392,"icon":401,"description":402,"badge_label":5,"badge_variant":5,"badge_color":5},{"id":393,"type":56,"tags":394,"lang":14,"slug":395,"first_publication_date":141,"last_publication_date":396,"uid":397,"url":398,"link_type":24,"key":399,"isBroken":34,"text":400},"aMmc9xYAACcAqPSf",[],"manage-maintenance-tasks-faster-and-more-efficiently","2025-12-22T09:11:53+0000","cmms-hotel","/en/cmms-hotel","4a499a3a-e89d-4ded-9aca-989c16be52db","Maintenance","ph:toolbox","Coordinate tasks effectively","navigation_menu_content_item$1083737d-adc7-4a5b-98eb-6be6f4a2d11a","c6a4e7e4-04bd-4070-b5ba-78f0181584c8",{"icon":5,"label":406,"badge":5,"content":407},"Smartpricing",{"id":408,"type":73,"tags":409,"lang":14,"slug":92,"first_publication_date":141,"last_publication_date":410,"uid":411,"data":412,"link_type":24,"key":441,"isBroken":34},"aNwV1hAAACcAk8_1",[],"2026-01-08T13:52:00+0000","navigaton-smartpricing",{"slices":413},[414,431],{"variation":98,"version":67,"items":415,"primary":416,"id":430,"slice_type":115,"slice_label":5},[],{"label":101,"badge":5,"links":417},[418],{"link":419,"icon":428,"description":429,"badge_label":5,"badge_variant":5,"badge_color":5},{"id":420,"type":56,"tags":421,"lang":14,"slug":422,"first_publication_date":423,"last_publication_date":424,"uid":425,"url":426,"link_type":24,"key":427,"isBroken":34,"text":406},"aV9_tRIAACUAMm0a",[],"get-the-best-rate-with-the-simplest-dynamic-pricing","2026-01-08T11:40:26+0000","2026-03-27T11:11:31+0000","dynamic-pricing-hotel-software","/en/dynamic-pricing-hotel-software","c8ab2fbb-a903-4613-9691-1180997ccedb","ph:calendar-dots","Fully automated dynamic pricing with AI","navigation_menu_content_item$2e0e236f-db0b-40e9-8ec5-4f46700ce1cd",{"variation":98,"version":67,"items":432,"primary":433,"id":440,"slice_type":115,"slice_label":5},[],{"label":211,"badge":5,"links":434},[435],{"link":436,"icon":220,"description":221,"badge_label":5,"badge_variant":5,"badge_color":5},{"link_type":215,"key":437,"url":438,"target":218,"text":439},"33b02e40-6d2e-4ebc-b0b6-3995c649c336","https://trysmartness.typeform.com/quiz-tariffe-en?utm_source=%28Other%29&utm_medium=Website&utm_campaign=%28Other%29+Website+EN+menu+di+navigazione","Are you good at pricing?","navigation_menu_content_item$693899bf-d021-4460-84c7-55835f7b8d5f","e0476ca0-452a-407b-afd7-c221404b6b61",{"icon":5,"label":443,"badge":5,"content":444},"Smartreputation",{"id":445,"type":73,"tags":446,"lang":14,"slug":92,"first_publication_date":447,"last_publication_date":448,"uid":449,"data":450,"link_type":24,"key":486,"isBroken":34},"aOi7-hAAACIAeqPY",[],"2025-10-10T08:40:45+0000","2025-11-13T13:11:27+0000","navigation-smartreputation",{"slices":451},[452,470],{"variation":98,"version":67,"items":453,"primary":454,"id":469,"slice_type":115,"slice_label":5},[],{"label":101,"badge":5,"links":455},[456],{"link":457,"icon":467,"description":468,"badge_label":5,"badge_variant":5,"badge_color":5},{"id":458,"type":56,"tags":459,"lang":14,"slug":460,"first_publication_date":461,"last_publication_date":462,"uid":463,"url":464,"link_type":24,"key":465,"isBroken":34,"text":466},"aQRxwhEAACMAY1lL",[],"use-reviews-to-drive-more-direct-bookings","2025-11-13T13:00:56+0000","2026-03-27T11:11:05+0000","reputation-management-software","/en/reputation-management-software","96e89d24-7c2c-4d3a-ba56-ba075b0efb1e","Smartreputation by Revyoos","ph:list-star","Automate your review management","navigation_menu_content_item$9b070219-48ae-466b-88ae-0982b361c569",{"variation":98,"version":67,"items":471,"primary":472,"id":485,"slice_type":115,"slice_label":5},[],{"label":119,"badge":5,"links":473},[474],{"link":475,"icon":298,"description":484,"badge_label":5,"badge_variant":5,"badge_color":5},{"id":476,"type":124,"tags":477,"lang":14,"slug":478,"first_publication_date":479,"last_publication_date":480,"uid":481,"url":482,"link_type":24,"key":483,"isBroken":34,"text":131},"Z681VBIAACgASq0t",[],"how-to-respond-to-reviews","2025-02-14T12:21:52+0000","2025-12-19T14:06:16+0000","online-review-response-templates","/en/free-downloads/online-review-response-templates","fb1b7bd6-5107-4e54-806a-72b62bd74fba","Ready-to-use reply templates for reviews","navigation_menu_content_item$811508c0-3e01-4f7d-acdc-eaf4f8c6ecf4","e7ec8cb8-740e-49a3-bce4-3d0b2c534ee1",{"icon":5,"label":488,"badge":5,"content":489},"Smartsite",{"id":490,"type":73,"tags":491,"lang":14,"slug":92,"first_publication_date":492,"last_publication_date":493,"uid":494,"data":495,"link_type":24,"key":521,"isBroken":34},"aTGuVhIAACYAdbBP",[],"2025-12-05T09:39:18+0000","2025-12-24T09:40:25+0000","navigation-smartsite",{"slices":496},[497,511],{"variation":98,"version":67,"items":498,"primary":499,"id":162,"slice_type":115,"slice_label":5},[],{"label":101,"badge":5,"links":500},[501],{"link":502,"icon":509,"description":510,"badge_label":5,"badge_variant":5,"badge_color":5},{"id":503,"type":56,"tags":504,"lang":14,"slug":505,"first_publication_date":506,"last_publication_date":77,"uid":507,"url":508,"link_type":24,"key":159,"isBroken":34,"text":488},"aSBsTxAAACAA78gO",[],"the-hotel-website-that-turns-clicks-into-bookings","2025-12-04T08:49:00+0000","hotel-website-builder","/en/hotel-website-builder","ph:devices","Get a professional website",{"variation":98,"version":67,"items":512,"primary":513,"id":181,"slice_type":115,"slice_label":5},[],{"label":119,"badge":5,"links":514},[515],{"link":516,"icon":519,"description":520,"badge_label":5,"badge_variant":5,"badge_color":5},{"link_type":215,"key":177,"url":517,"target":218,"text":518},"https://trysmartness.typeform.com/to/s6BdQlQG?utm_source=%28Other%29&utm_medium=Website&utm_campaign=%28Other%29+Website+menu+di+navigazione","Free website audit","ph:file-magnifying-glass","See instantly how effective your website is","fd5c5384-28ab-4476-9901-47c775d2ef8e","navigation_menu_content_item$c448f226-356a-45f8-9306-7f4cb667cc2e","643d42b8-ddbc-44f3-977d-2e5a671378fb","navigation_menu_item$d3ca1bc9-b3d4-439c-84da-dc99ffd9d9eb","navigation_menu_item",{"variation":66,"version":67,"items":527,"primary":528,"id":638,"slice_type":525,"slice_label":5},[],{"label":529,"content":530},"Solutions",{"id":531,"type":73,"tags":532,"lang":14,"slug":533,"first_publication_date":534,"last_publication_date":535,"uid":536,"data":537,"link_type":24,"key":637,"isBroken":34},"Z7b_-BAAACEAYVLb",[],"property-type","2025-02-20T10:12:10+0000","2026-01-08T13:51:58+0000","navigation-menu-content-2",{"slices":538},[539,584],{"variation":98,"version":67,"items":540,"primary":541,"id":583,"slice_type":115,"slice_label":5},[],{"label":542,"badge":5,"links":543},"Property type",[544,557,570],{"link":545,"icon":555,"description":556,"badge_label":5,"badge_variant":5,"badge_color":5},{"id":546,"type":56,"tags":547,"lang":14,"slug":548,"first_publication_date":549,"last_publication_date":550,"uid":551,"url":552,"link_type":24,"key":553,"isBroken":34,"text":554},"Z9L1_REAACEAuQeE",[],"elevate-and-automate-your-bb-management","2025-03-13T15:20:05+0000","2026-03-27T11:11:26+0000","bed-and-breakfast-software","/en/bed-and-breakfast-software","fb2c5fd0-0e49-49f5-89b8-8dec770644dc","B&Bs","ph:bed","Optimize the management of small properties",{"link":558,"icon":568,"description":569,"badge_label":5,"badge_variant":5,"badge_color":5},{"id":559,"type":56,"tags":560,"lang":14,"slug":561,"first_publication_date":562,"last_publication_date":563,"uid":564,"url":565,"link_type":24,"key":566,"isBroken":34,"text":567},"Z9L51BEAACIAuQ6s",[],"take-control-of-booking-for-your-hotel-success","2025-03-13T15:34:04+0000","2026-03-27T11:11:27+0000","hotel-management-software","/en/hotel-management-software","d787b802-6b78-40af-99e8-0d14eab65e12","Hotels","ph:building","Streamline operations and set higher rates",{"link":571,"icon":581,"description":582,"badge_label":5,"badge_variant":5,"badge_color":5},{"id":572,"type":56,"tags":573,"lang":14,"slug":574,"first_publication_date":575,"last_publication_date":576,"uid":577,"url":578,"link_type":24,"key":579,"isBroken":34,"text":580},"Z9LnAxEAACEAuOsl",[],"get-the-maximum-revenue-from-your-vacation-rentals","2025-03-13T14:24:14+0000","2026-03-27T11:11:25+0000","vacation-rental-management-software","/en/vacation-rental-management-software","8f0060d0-45b0-4fcc-bcac-2c8671f7f445","Short-term and vacation rentals","ph:house-line","Maximize your income from short-term rentals","navigation_menu_content_item$7b94a9b3-dab1-4fbb-8d6e-377375c19f8d",{"variation":98,"version":67,"items":585,"primary":586,"id":636,"slice_type":115,"slice_label":5},[],{"label":587,"badge":5,"links":588},"Use cases",[589,595,606,618,624],{"link":590,"icon":428,"description":594,"badge_label":5,"badge_variant":5,"badge_color":5},{"id":420,"type":56,"tags":591,"lang":14,"slug":422,"first_publication_date":423,"last_publication_date":424,"uid":425,"url":426,"link_type":24,"key":592,"isBroken":34,"text":593},[],"f472c951-857e-47d8-879c-13408d72ece5","Dynamic pricing","Always sell at the best price",{"link":596,"icon":365,"description":605,"badge_label":5,"badge_variant":5,"badge_color":5},{"id":597,"type":56,"tags":598,"lang":14,"slug":599,"first_publication_date":600,"last_publication_date":93,"uid":601,"url":602,"link_type":24,"key":603,"isBroken":34,"text":604},"Z9K3HREAACEAuJUv",[],"skip-the-ota-commissions-increase-direct-sales","2025-03-13T11:11:09+0000","ota-disintermediation","/en/ota-disintermediation","83113953-4ad1-4292-9139-cbe5469c282b","Get free from OTAs","Cut out OTAs and increase direct bookings",{"link":607,"icon":616,"description":617,"badge_label":5,"badge_variant":5,"badge_color":5},{"id":608,"type":56,"tags":609,"lang":14,"slug":610,"first_publication_date":611,"last_publication_date":550,"uid":612,"url":613,"link_type":24,"key":614,"isBroken":34,"text":615},"Z9LByBEAACIAuKhz",[],"create-unique-guest-experiences-that-build-loyalty","2025-03-13T11:42:34+0000","guest-journey","/en/guest-journey","50fecf9e-8cbe-4f41-91e0-3e7c6502620f","Guest journey","ph:handshake","Improve guest communication and loyalty",{"link":619,"icon":245,"description":623,"badge_label":5,"badge_variant":5,"badge_color":5},{"id":238,"type":56,"tags":620,"lang":14,"slug":240,"first_publication_date":228,"last_publication_date":241,"uid":242,"url":243,"link_type":24,"key":621,"isBroken":34,"text":622},[],"9f4bb816-d74d-412f-8ac7-8c9c8dea2feb","Market analysis","How to monitor your market and competitors",{"link":625,"icon":634,"description":635,"badge_label":5,"badge_variant":5,"badge_color":5},{"id":626,"type":56,"tags":627,"lang":14,"slug":628,"first_publication_date":629,"last_publication_date":563,"uid":630,"url":631,"link_type":24,"key":632,"isBroken":34,"text":633},"Z9LfkREAACIAuN4M",[],"the-tools-you-need-to-multiply-your-revenue","2025-03-13T13:41:42+0000","upselling","/en/upselling","070f4929-0595-4063-b249-427cccd9d3e7","Upsell and cross-sell","ph:arrows-counter-clockwise","Sell additional services with ease","navigation_menu_content_item$71665bc5-7b22-4987-9223-58485e842f0d","7ab063d4-b338-47d5-818f-a0d623afb5f3","navigation_menu_item$db9d7c96-ccca-424a-b9f1-483b89f42178",{"variation":32,"version":67,"items":640,"primary":641,"id":652,"slice_type":525,"slice_label":5},[],{"link":642},{"id":643,"type":56,"tags":644,"lang":14,"slug":645,"first_publication_date":646,"last_publication_date":647,"uid":648,"url":649,"link_type":24,"key":650,"isBroken":34,"text":651},"Z88MDBAAAB8AvsIb",[],"full-pms-and-channel-manager-integration","2025-03-10T15:58:40+0000","2025-03-25T18:53:25+0000","integration","/en/integration","dddf7de4-75a1-49eb-8fbe-bf2b9a534f37","Integrations","navigation_menu_item$108f668d-99ad-481e-9b43-84f011cde169",{"variation":32,"version":67,"items":654,"primary":655,"id":665,"slice_type":525,"slice_label":5},[],{"link":656},{"id":657,"type":56,"tags":658,"lang":14,"slug":659,"first_publication_date":660,"last_publication_date":93,"uid":661,"url":662,"link_type":24,"key":663,"isBroken":34,"text":664},"Z9FakBAAACEAwt3E",[],"choose-the-best-technology-for-your-business","2025-03-12T10:00:24+0000","pricing","/en/pricing","677aea49-7d37-435e-9108-4acf36b331a3","Pricing","navigation_menu_item$e78a7831-fdfc-4aad-99b6-ffad4b8c356b",{"variation":66,"version":67,"items":667,"primary":668,"id":866,"slice_type":525,"slice_label":5},[],{"label":669,"content":670},"Resources",{"id":671,"type":73,"tags":672,"lang":14,"slug":673,"first_publication_date":674,"last_publication_date":674,"uid":675,"data":676,"link_type":24,"key":865,"isBroken":34},"aO3ozRAAACEAgrLj",[],"content","2025-10-14T06:58:02+0000","navigation-menu-content-risorse",{"slices":677},[678],{"variation":82,"version":67,"items":679,"primary":680,"id":864,"slice_type":115,"slice_label":5},[],{"list":681},[682,791],{"icon":5,"label":683,"badge":5,"content":684},"Content",{"id":685,"type":73,"tags":686,"lang":14,"slug":92,"first_publication_date":687,"last_publication_date":41,"uid":688,"data":689,"link_type":24,"key":790,"isBroken":34},"Z7cCFxAAACMAYVbu",[],"2025-02-20T10:21:14+0000","navigation-menu-content-3",{"slices":690},[691,731,771],{"variation":98,"version":67,"items":692,"primary":693,"id":730,"slice_type":115,"slice_label":5},[],{"label":101,"badge":5,"links":694},[695,707,717],{"link":696,"icon":705,"description":706,"badge_label":5,"badge_variant":5,"badge_color":5},{"id":697,"type":56,"tags":698,"lang":14,"slug":699,"first_publication_date":700,"last_publication_date":700,"uid":701,"url":702,"link_type":24,"key":703,"isBroken":34,"text":704},"acKXgxEAACIAUqNv",[],"the-smartness-blog","2026-03-26T16:07:36+0000","blog","/en/blog","ffcc3154-d559-4483-b5ac-383f12f4683e","Blog","ph:article-ny-times","Discover growth trends and tips",{"link":708,"icon":298,"description":716,"badge_label":5,"badge_variant":5,"badge_color":5},{"id":709,"type":56,"tags":710,"lang":14,"slug":711,"first_publication_date":700,"last_publication_date":700,"uid":712,"url":713,"link_type":24,"key":714,"isBroken":34,"text":715},"acUIkREAACEAVmHd",[],"free-resources-for-property-managers-and-hoteliers","free-downloads","/en/free-downloads","cb47b4ff-7738-43b3-9981-9ba1ff7ff81b","Free downloads","Ebooks, checklists, and templates",{"link":718,"icon":728,"description":729,"badge_label":5,"badge_variant":5,"badge_color":5},{"id":719,"type":56,"tags":720,"lang":14,"slug":721,"first_publication_date":722,"last_publication_date":723,"uid":724,"url":725,"link_type":24,"key":726,"isBroken":34,"text":727},"aLcSLxEAACgAsW88",[],"hospitality-glossary-for-hotels-and-rentals","2025-09-02T15:55:25+0000","2025-11-06T11:45:18+0000","glossary","/en/glossary","ba8168b2-8f10-430e-b0f5-6a1f9fab4a6f","Glossary","ph:book-open-text","200+ terms for hospitality pros","navigation_menu_content_item$e33e2f90-ef0c-44d2-843e-743a989f57bf",{"variation":98,"version":67,"items":732,"primary":733,"id":770,"slice_type":115,"slice_label":5},[],{"label":734,"badge":5,"links":735},"Insights",[736,747,758],{"link":737,"icon":745,"description":746,"badge_label":5,"badge_variant":5,"badge_color":5},{"id":738,"type":56,"tags":739,"lang":14,"slug":740,"first_publication_date":700,"last_publication_date":700,"uid":741,"url":742,"link_type":24,"key":743,"isBroken":34,"text":744},"acVCeREAACAAVr-h",[],"success-stories","case-studies","/en/case-studies","8bf3e9b0-145a-4643-9eba-c07ae8147e14","Case studies","ph:clipboard-text","Our customers' stories and results",{"link":748,"icon":756,"description":757,"badge_label":5,"badge_variant":5,"badge_color":5},{"id":749,"type":56,"tags":750,"lang":14,"slug":751,"first_publication_date":674,"last_publication_date":60,"uid":752,"url":753,"link_type":24,"key":754,"isBroken":34,"text":755},"aLVQ6hEAACkAQ4cM",[],"hotel-software-comparison-why-smartness-stands-out","compare","/en/compare","54b7440a-f798-4da3-bc13-17b59db015da","Compare Smartness","ph:scales","Check features and benefits",{"link":759,"icon":768,"description":769,"badge_label":5,"badge_variant":5,"badge_color":5},{"id":760,"type":56,"tags":761,"lang":14,"slug":762,"first_publication_date":763,"last_publication_date":60,"uid":764,"url":765,"link_type":24,"key":766,"isBroken":34,"text":767},"Z9biwxEAAB8AmE3z",[],"calculate-your-roi-with-smartness","2025-03-16T14:43:17+0000","roi-calculator-hotel","/en/roi-calculator-hotel","01ee0b2e-eb6e-4e60-84aa-637a38288f45","Caculate your ROI","ph:coins","See if Smartness pays off for you","navigation_menu_content_item$c6ca5c83-7bd6-4d1f-80ea-46a113b8c421",{"variation":98,"version":67,"items":772,"primary":773,"id":789,"slice_type":115,"slice_label":5},[],{"label":774,"badge":5,"links":775},"Join",[776],{"link":777,"icon":787,"description":788,"badge_label":5,"badge_variant":5,"badge_color":5},{"id":778,"type":56,"tags":779,"lang":14,"slug":780,"first_publication_date":781,"last_publication_date":782,"uid":783,"url":784,"link_type":24,"key":785,"isBroken":34,"text":786},"Z88QRhAAACAAvsnl",[],"attend-our-events-and-grow-with-us","2025-03-10T16:16:09+0000","2025-12-22T10:06:08+0000","hotel-training-events","/en/hotel-training-events","064df61d-b7cf-4583-ab84-fbdb4edab3cf","Webinars & Events","ph:calendar-check","See what’s next or watch the replay","navigation_menu_content_item$08bdcd70-b821-45a6-b47d-39d79c3ed2f0","8ee2feb9-aa77-43be-b5e6-c8ab34d29225",{"icon":5,"label":792,"badge":5,"content":793},"Company",{"id":794,"type":73,"tags":795,"lang":14,"slug":796,"first_publication_date":674,"last_publication_date":674,"uid":797,"data":798,"link_type":24,"key":863,"isBroken":34},"aO3rzxAAACIAgrfW",[],"discover-smartness","navigation-menu-content-4",{"slices":799},[800,832,850],{"variation":98,"version":67,"items":801,"primary":802,"id":831,"slice_type":115,"slice_label":5},[],{"label":803,"badge":5,"links":804},"Discover Smartness",[805,818],{"link":806,"icon":816,"description":817,"badge_label":5,"badge_variant":5,"badge_color":5},{"id":807,"type":56,"tags":808,"lang":14,"slug":809,"first_publication_date":810,"last_publication_date":811,"uid":812,"url":813,"link_type":24,"key":814,"isBroken":34,"text":815},"Z9KuMREAACEAuILa",[],"your-independence-is-our-business","2025-03-13T10:09:31+0000","2026-01-22T14:51:29+0000","about-us","/en/about-us","5568790c-b245-4273-97ae-3f26d028b91c","About us","ph:users-four","Read our mission and story",{"link":819,"icon":829,"description":830,"badge_label":5,"badge_variant":5,"badge_color":5},{"id":820,"type":56,"tags":821,"lang":14,"slug":822,"first_publication_date":823,"last_publication_date":824,"uid":825,"url":826,"link_type":24,"key":827,"isBroken":34,"text":828},"Z9HAoxEAACMAtvpM",[],"make-room-for-your-talent","2025-03-12T17:17:34+0000","2025-12-22T10:06:32+0000","work-with-us","/en/work-with-us","288884d8-86d1-4a63-90de-c75e3f5a314d","Careers","ph:arrow-line-up-right","See our values, open roles, and benefits","navigation_menu_content_item$326a5973-5b44-49f6-887f-80b03e2c5826",{"variation":98,"version":67,"items":833,"primary":834,"id":849,"slice_type":115,"slice_label":5},[],{"label":835,"badge":5,"links":836},"Collaborate",[837],{"link":838,"icon":847,"description":848,"badge_label":5,"badge_variant":5,"badge_color":5},{"id":839,"type":56,"tags":840,"lang":14,"slug":841,"first_publication_date":842,"last_publication_date":563,"uid":843,"url":844,"link_type":24,"key":845,"isBroken":34,"text":846},"Z9aUahEAACEAl9XL",[],"partner-with-smartness-on-your-next-project","2025-03-16T09:10:23+0000","partner","/en/partner","ffc9792f-1305-46f9-a4c0-065a9b3ceade","Partnership","ph:hand-coins","Discover the perks for partners","navigation_menu_content_item$7d2d86dd-37c5-4856-8a3e-0697d1578ce5",{"variation":98,"version":67,"items":851,"primary":852,"id":862,"slice_type":115,"slice_label":5},[],{"label":853,"badge":5,"links":854},"Share",[855],{"link":856,"icon":860,"description":861,"badge_label":5,"badge_variant":5,"badge_color":5},{"link_type":215,"key":857,"url":858,"target":218,"text":859},"5a3d4fe8-b254-4ff4-9791-0aa10b1306af","https://smartpricing.referral-factory.com/cXzfTrA9","Referral Program","ph:money-wavy","Recommend us and get rewarded","navigation_menu_content_item$59a5b11d-b0dd-414e-b0f2-affd071d9382","8efd7058-a3fa-4207-96a6-943de513e2ef","navigation_menu_content_item$26affb09-2e26-4632-87ef-b703cec90435","b3c8e095-a4f9-481f-b517-1ad75caaec7b","navigation_menu_item$c928a32b-bf7c-4285-931c-3ec44c97db6b",[868,874],{"variation":869,"version":67,"items":870,"primary":871,"id":872,"slice_type":873,"slice_label":5},"langSwitcher",[],{},"header_item$a27fd504-0399-42fb-8c3b-b35d41fc11b9","header_item",{"variation":875,"version":67,"items":876,"primary":877,"id":889,"slice_type":873,"slice_label":5},"menuDropdown",[],{"trigger_label":251,"dropdown_links":878},[879,882,884,887],{"link_type":215,"key":880,"url":881,"target":218,"text":137},"486105df-169d-4785-819e-e8aebb68f459","https://platform.smartness.com/",{"link_type":215,"key":883,"url":881,"target":218,"text":184},"264b96f1-65e8-4489-aa95-8728214bc115",{"link_type":215,"key":885,"url":886,"target":218,"text":302},"ebe4f1ef-2304-4a7e-bc99-4a8947bb3f8e","https://pms.smartness.com/",{"link_type":215,"key":888,"url":881,"target":218,"text":406},"a6a9f759-3bcf-4eee-b629-0ba0112f5773","header_item$9841f63d-c3b1-4356-812f-e2d382e113ae",[891],{"variation":892,"version":67,"items":893,"primary":894,"id":907,"slice_type":873,"slice_label":5},"button",[],{"link":895,"variant":905,"leading_icon":5,"trailing_icon":5,"padded":906},{"id":896,"type":56,"tags":897,"lang":14,"slug":898,"first_publication_date":899,"last_publication_date":900,"uid":901,"url":902,"link_type":24,"key":903,"isBroken":34,"text":904},"Z9fllxEAAB8AmdLj",[],"decide-how-you-want-to-start.-were-ready.","2025-03-17T09:05:17+0000","2026-03-17T10:11:40+0000","get-started","/en/get-started","89cb756e-b075-4889-a541-8d72fe0edceb","Request a demo","solid",true,"header_item$eb366f72-a512-445e-8666-81840110f61c",{"id":36,"uid":32,"url":5,"type":37,"href":909,"tags":910,"first_publication_date":40,"last_publication_date":41,"slugs":911,"linked_documents":912,"lang":14,"alternate_languages":913,"data":919},"https://smartness.cdn.prismic.io/api/v2/documents/search?ref=aeOcpRIAACIA4-28&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z7cFWhAAACQAYV2J%22%29+%5D%5D",[],[39],[],[914,917],{"id":915,"type":37,"lang":18,"uid":916},"Z9bRwxEAACEAmDI0","default1",{"id":918,"type":37,"lang":21,"uid":916},"Z8bJEBAAAB8AKWdj",{"details":920,"navigation":933,"company":1025,"social":1030,"copyright":1047,"legal_list":1048},[921],{"type":922,"text":923,"spans":924,"direction":932},"paragraph","Customer Support\n+39 0461 156 0049",[925],{"start":926,"end":927,"type":928,"data":929},17,34,"hyperlink",{"link_type":215,"url":930,"target":931},"tel:+3904611560049","_self","ltr",[934,969,988,1002],{"label":70,"link":935},[936,939,942,945,948,951,954,957,960,963,966],{"id":105,"type":56,"tags":937,"lang":14,"slug":107,"first_publication_date":93,"last_publication_date":108,"uid":109,"url":110,"link_type":24,"key":938,"isBroken":34,"text":87},[],"3b696f86-807a-40c6-a2cc-3d60224c1659",{"id":152,"type":56,"tags":940,"lang":14,"slug":154,"first_publication_date":155,"last_publication_date":156,"uid":157,"url":158,"link_type":24,"key":941,"isBroken":34,"text":137},[],"6db29c64-9dc8-48a3-8c3b-b729b637c7fb",{"id":198,"type":56,"tags":943,"lang":14,"slug":200,"first_publication_date":201,"last_publication_date":202,"uid":203,"url":204,"link_type":24,"key":944,"isBroken":34,"text":184},[],"026c86fd-9473-4d65-b366-5595636a8527",{"id":238,"type":56,"tags":946,"lang":14,"slug":240,"first_publication_date":228,"last_publication_date":241,"uid":242,"url":243,"link_type":24,"key":947,"isBroken":34,"text":224},[],"91e802f4-3b1d-4759-aca2-fb5e486824bf",{"id":277,"type":56,"tags":949,"lang":14,"slug":279,"first_publication_date":141,"last_publication_date":280,"uid":281,"url":282,"link_type":24,"key":950,"isBroken":34,"text":263},[],"6a269c09-8b8e-4836-bfb1-9f731b3a23c8",{"id":315,"type":56,"tags":952,"lang":14,"slug":317,"first_publication_date":318,"last_publication_date":319,"uid":320,"url":321,"link_type":24,"key":953,"isBroken":34,"text":302},[],"0bfc40dc-eed9-41d5-b18c-487f34c786f8",{"id":420,"type":56,"tags":955,"lang":14,"slug":422,"first_publication_date":423,"last_publication_date":424,"uid":425,"url":426,"link_type":24,"key":956,"isBroken":34,"text":406},[],"01b68a1b-9aa0-48e9-b349-97297cf00f56",{"id":458,"type":56,"tags":958,"lang":14,"slug":460,"first_publication_date":461,"last_publication_date":462,"uid":463,"url":464,"link_type":24,"key":959,"isBroken":34,"text":443},[],"3c3048f8-e9fa-4453-8ec4-d24699a76040",{"id":503,"type":56,"tags":961,"lang":14,"slug":505,"first_publication_date":506,"last_publication_date":77,"uid":507,"url":508,"link_type":24,"key":962,"isBroken":34,"text":488},[],"a76e15f3-27f1-4eaa-a9f5-931121c3e0f1",{"id":643,"type":56,"tags":964,"lang":14,"slug":645,"first_publication_date":646,"last_publication_date":647,"uid":648,"url":649,"link_type":24,"key":965,"isBroken":34,"text":651},[],"01c5a122-bb11-4df5-aedf-841431b3ed03",{"id":657,"type":56,"tags":967,"lang":14,"slug":659,"first_publication_date":660,"last_publication_date":93,"uid":661,"url":662,"link_type":24,"key":968,"isBroken":34,"text":664},[],"bfb9232c-6a24-4be9-a504-0bf525fef14a",{"label":970,"link":971},"Use case",[972,975,978,981,984],{"id":238,"type":56,"tags":973,"lang":14,"slug":240,"first_publication_date":228,"last_publication_date":241,"uid":242,"url":243,"link_type":24,"key":974,"isBroken":34,"text":622},[],"5518bd3f-202a-48bc-84e3-c091e2dee9ff",{"id":597,"type":56,"tags":976,"lang":14,"slug":599,"first_publication_date":600,"last_publication_date":93,"uid":601,"url":602,"link_type":24,"key":977,"isBroken":34,"text":604},[],"d8055fbf-f788-451a-854a-4a4f5f2e33f4",{"id":420,"type":56,"tags":979,"lang":14,"slug":422,"first_publication_date":423,"last_publication_date":424,"uid":425,"url":426,"link_type":24,"key":980,"isBroken":34,"text":593},[],"67034bec-d2eb-4e24-af12-7e1bea2056f6",{"id":608,"type":56,"tags":982,"lang":14,"slug":610,"first_publication_date":611,"last_publication_date":550,"uid":612,"url":613,"link_type":24,"key":983,"isBroken":34,"text":615},[],"9da1b6f9-32d7-46df-8e3f-106f871801f7",{"id":626,"type":56,"tags":985,"lang":14,"slug":628,"first_publication_date":629,"last_publication_date":563,"uid":630,"url":631,"link_type":24,"key":986,"isBroken":34,"text":987},[],"a164fc33-a828-4e27-9dac-772b7bf3d58c","Upsell and Cross-sell",{"label":669,"link":989},[990,993,996,999],{"id":697,"type":56,"tags":991,"lang":14,"slug":699,"first_publication_date":700,"last_publication_date":700,"uid":701,"url":702,"link_type":24,"key":992,"isBroken":34,"text":704},[],"3d80f996-3dbc-4669-bc0a-c860f05a0415",{"id":738,"type":56,"tags":994,"lang":14,"slug":740,"first_publication_date":700,"last_publication_date":700,"uid":741,"url":742,"link_type":24,"key":995,"isBroken":34,"text":744},[],"f5c6f65b-a3f7-433c-a850-e64e11c2441a",{"id":709,"type":56,"tags":997,"lang":14,"slug":711,"first_publication_date":700,"last_publication_date":700,"uid":712,"url":713,"link_type":24,"key":998,"isBroken":34,"text":715},[],"9fda3797-74cf-4dab-9eaf-573635257904",{"id":719,"type":56,"tags":1000,"lang":14,"slug":721,"first_publication_date":722,"last_publication_date":723,"uid":724,"url":725,"link_type":24,"key":1001,"isBroken":34,"text":727},[],"ecd1f6c6-b38b-496f-b0fb-a5c50f3ac547",{"label":1003,"link":1004},"Get involved",[1005,1008,1012,1014,1017,1021],{"id":896,"type":56,"tags":1006,"lang":14,"slug":898,"first_publication_date":899,"last_publication_date":900,"uid":901,"url":902,"link_type":24,"key":1007,"isBroken":34,"text":904},[],"c0e56e34-a7cd-46b4-a0dc-2bd390eb43c4",{"id":760,"type":56,"tags":1009,"lang":14,"slug":762,"first_publication_date":763,"last_publication_date":60,"uid":764,"url":765,"link_type":24,"key":1010,"isBroken":34,"text":1011},[],"bf821dca-ddd8-4890-8b24-375b557067ea","ROI Calculator",{"link_type":215,"key":1013,"url":858,"target":218,"text":859},"b2343d04-24b7-4177-a552-dae5bf4ba31d",{"id":807,"type":56,"tags":1015,"lang":14,"slug":809,"first_publication_date":810,"last_publication_date":811,"uid":812,"url":813,"link_type":24,"key":1016,"isBroken":34,"text":815},[],"37cac963-3a40-4576-bd6b-0c1e5c41e02c",{"id":820,"type":56,"tags":1018,"lang":14,"slug":822,"first_publication_date":823,"last_publication_date":824,"uid":825,"url":826,"link_type":24,"key":1019,"isBroken":34,"text":1020},[],"59f2fa35-187c-4d13-9644-763b269d80ff","Career",{"id":839,"type":56,"tags":1022,"lang":14,"slug":841,"first_publication_date":842,"last_publication_date":563,"uid":843,"url":844,"link_type":24,"key":1023,"isBroken":34,"text":1024},[],"6803af6b-37f1-4f13-84b7-19c549bda325","Partner",[1026,1028],{"text":1027},"Helium Srl",{"text":1029},"Arco (TN) Italia - P.IVA - VAT IT02576010223",[1031,1035,1039,1043],{"link_type":215,"key":1032,"url":1033,"target":218,"text":1034},"341911d0-5ce8-4836-9112-f81230ce256c","https://www.facebook.com/smartnesscom/","ph:facebook-logo-fill",{"link_type":215,"key":1036,"url":1037,"target":218,"text":1038},"96e315ce-ab98-4bc3-a16b-eda02144edb7","https://www.linkedin.com/company/smartness-com","ph:linkedin-logo-fill",{"link_type":215,"key":1040,"url":1041,"target":218,"text":1042},"f26f9533-07e1-4514-bff4-8b4cc9774a77","https://www.youtube.com/@smartness-com","ph:youtube-logo-fill",{"link_type":215,"key":1044,"url":1045,"target":218,"text":1046},"cf3f63cc-cfbb-4d4a-bf56-47cf1b7f6c18","https://www.glassdoor.it/Panoramica/Lavorando-in-Smartpricing-EI_IE4962186.13,25.htm","cib:glassdoor","© 2025 Helium Srl all right riserved",[1049,1053,1063,1067,1077],{"link_type":215,"key":1050,"url":1051,"target":218,"text":1052},"f3ba9ef4-870a-40b0-8f3b-fd44d097c6f1","https://www.iubenda.com/privacy-policy/50108679","Privacy Policy",{"id":1054,"type":56,"tags":1055,"lang":14,"slug":1056,"first_publication_date":1057,"last_publication_date":1058,"uid":1059,"url":1060,"link_type":24,"key":1061,"isBroken":34,"text":1062},"Z-_QVhEAACEA7XxU",[],"cookie-declaration","2025-04-04T12:47:25+0000","2025-04-04T15:03:20+0000","cookie","/en/cookie","658e42ea-983e-4e21-b7e7-7e7b4182f02f","Cookie Policy",{"link_type":215,"key":1064,"url":1065,"target":218,"text":1066},"244af0bc-90ad-469a-a6d5-8141177ba039","https://whistleblowersoftware.com/secure/9aac83e1-be46-4a4b-8c7b-ac5c488d6d5d","Whistleblowing",{"id":1068,"type":56,"tags":1069,"lang":14,"slug":1070,"first_publication_date":1071,"last_publication_date":1072,"uid":1073,"url":1074,"link_type":24,"key":1075,"isBroken":34,"text":1076},"Z-T8qBIAACMAp6XV",[],"legal-notices","2025-03-27T07:22:19+0000","2025-04-03T12:26:24+0000","legal","/en/legal","e68cad45-4276-4b04-a827-b748ec6c727b","Legal",{"id":1078,"type":56,"tags":1079,"lang":14,"slug":1080,"first_publication_date":1081,"last_publication_date":1082,"uid":1083,"url":1084,"link_type":24,"key":1085,"isBroken":34,"text":1086},"aYCzARAAACEA89bT",[],"terms--conditions","2026-02-03T11:55:48+0000","2026-02-05T13:58:19+0000","terms-conditions","/en/terms-conditions","d51edf5f-37b8-4fee-bf9b-25cde003bb99","Terms & conditions",{"id":1088,"uid":1089,"url":1090,"type":701,"href":1091,"tags":1092,"first_publication_date":1093,"last_publication_date":1094,"slugs":1095,"linked_documents":1097,"lang":14,"alternate_languages":1098,"data":1105},"aDQoyRMAACEAd3QT","how-to-get-the-real-email-address-of-guests-booking-via-otas","/en/blog/how-to-get-the-real-email-address-of-guests-booking-via-otas","https://smartness.cdn.prismic.io/api/v2/documents/search?ref=aeOcpRIAACIA4-28&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22aDQoyRMAACEAd3QT%22%29+%5D%5D",[],"2025-05-27T07:30:43+0000","2025-11-17T14:39:56+0000",[1096],"how-to-legally-get-the-real-email-address-of-ota-guests",[],[1099,1102],{"id":1100,"type":701,"lang":18,"uid":1101},"aDQtphMAACIAd3w4","wie-sie-die-echte-emailadresse-von-ota-gaesten-erhalten",{"id":1103,"type":701,"lang":21,"uid":1104},"aDQsMBMAACIAd3nJ","come-ottenere-l-email-reale-degli-ospiti-che-prenotano-dalle-ota",{"category":1106,"image":1115,"title":1126,"description":1131,"slices":1135,"meta_title":1498,"meta_description":1499,"meta_image":1500,"slices2":1507,"fb_feed_title":5,"fb_feed_description":5,"fb_feed_image":1524},{"id":1107,"type":1108,"tags":1109,"lang":14,"slug":1110,"first_publication_date":1111,"last_publication_date":1111,"uid":1110,"data":1112,"link_type":24,"key":1114,"isBroken":34},"Z5uYvBIAACgAK4q6","blog_category",[],"marketing","2025-01-30T15:20:30+0000",{"label":1113},"Marketing","f74547e4-369a-4e4f-9a66-6916f4e325aa",{"dimensions":1116,"alt":1119,"copyright":5,"url":1120,"id":1121,"edit":1122},{"width":1117,"height":1118},384,202," How to (legally) get the real email of guests booking via OTAs | Smartness","https://images.prismic.io/smartness/Z7cQT57c43Q3gAeE_LQ-WhyincludeOTAsinyourhotelrevenuemanagementstrategy-andhowtodoit-.png?auto=format,compress","Z7cQT57c43Q3gAeE",{"x":1123,"y":1123,"zoom":1124,"background":1125},0,1,"transparent",[1127],{"type":1128,"text":1129,"spans":1130,"direction":932},"heading1","How to (legally) get the real email address of OTA guests",[],[1132],{"type":922,"text":1133,"spans":1134,"direction":932},"From check-in to Wi-Fi: practical strategies to build your list, bypass OTAs, and turn guests into repeat customers.",[],[1136,1454,1459,1478],{"variation":32,"version":67,"items":1137,"primary":1138,"id":1452,"slice_type":1453,"slice_label":5},[],{"text":1139},[1140,1160,1166,1172,1178,1181,1185,1188,1191,1195,1198,1204,1210,1222,1225,1228,1231,1234,1240,1245,1250,1253,1256,1265,1271,1276,1279,1282,1285,1291,1294,1297,1300,1303,1306,1309,1312,1318,1321,1324,1327,1330,1333,1336,1339,1342,1345,1348,1351,1354,1359,1362,1365,1368,1371,1374,1377,1383,1386,1392,1395,1400,1403,1408,1414,1417,1420,1423,1426,1431,1434,1438],{"type":922,"text":1141,"spans":1142,"direction":932},"If you regularly use OTAs like Booking.com, Expedia, or Airbnb, you know the drill: every booking comes with an anonymous alias email, like booking1234@guest.booking.com, n6l3jpclks@m.expediapartnercentral.com, or maria-def456@guest.airbnb.com.",[1143,1147,1150,1154,1157],{"start":1144,"end":1145,"type":1146},112,121,"strong",{"start":1148,"end":1149,"type":1146},122,127,{"start":1151,"end":1152,"type":1153},140,169,"em",{"start":1155,"end":1156,"type":1153},171,209,{"start":1158,"end":1159,"type":1153},214,243,{"type":922,"text":1161,"spans":1162,"direction":932},"And it gets worse: some OTAs even filter your messages, remove links, and those alias emails get deactivated shortly after checkout.",[1163],{"start":1164,"end":1165,"type":1146},93,131,{"type":922,"text":1167,"spans":1168,"direction":932},"This setup is designed to protect guest privacy and streamline messaging on the platforms. But for you, the downside is huge: once your guest checks out, they’re gone. You can’t follow up, you can’t build a relationship, and you can’t encourage them to come back.",[1169],{"start":1170,"end":1171,"type":1146},154,166,{"type":922,"text":1173,"spans":1174,"direction":932},"That’s why collecting your guests’ real email address is a priority.",[1175],{"start":1176,"end":1177,"type":1146},11,67,{"type":922,"text":1179,"spans":1180,"direction":932},"In this article, we’ll walk you through what to set up first, and then how to collect emails legally, respectfully, and strategically.",[],{"type":1182,"text":1183,"spans":1184,"direction":932},"heading2","3 questions to ask yourself before you start",[],{"type":922,"text":1186,"spans":1187,"direction":932},"If you've decided to invest in building a direct relationship with your guests, it’s important to approach it the right way, strategically, legally, and with a clear goal: turning an email address into a repeat guest.",[],{"type":922,"text":1189,"spans":1190,"direction":932},"These three questions will help you set up your email collection process in a smart, guest-friendly way.",[],{"type":1192,"text":1193,"spans":1194,"direction":932},"heading3","1. Where will you store all the email addresses you collect?",[],{"type":922,"text":1196,"spans":1197,"direction":932},"Storing email addresses randomly — like in a makeshift Excel file — isn’t a great long-term solution. If you don’t already have a CRM integrated with your property management system (PMS), or a guest database where new emails can be added and managed, now’s the time to set one up.",[],{"type":922,"text":1199,"spans":1200,"direction":932},"The easiest way? Use a purpose-built platform. Take Smartconnect, for example — the CRM and email marketing tool by Smartness. All you need to do is save guest data in your PMS, and the software automatically imports the contact details and booking info. No copy-pasting, no errors, no wasted time.",[1201],{"start":1202,"end":1203,"type":1146},221,253,{"type":922,"text":1205,"spans":1206,"direction":932},"Why is it important to link email addresses to booking data? Because it lets you segment your audience, grouping contacts based on things like country of origin, booking behavior, trip value, type of stay, and more.",[1207],{"start":1208,"end":1209,"type":1146},81,102,{"type":922,"text":1211,"spans":1212,"direction":932},"This means you can run targeted marketing campaigns in the future. One example? You can drive bookings during low seasons using strategies like the ones we share in this post on off-season marketing.",[1213],{"start":1208,"end":1214,"type":928,"data":1215},199,{"id":1216,"type":701,"tags":1217,"lang":14,"slug":1218,"first_publication_date":1219,"last_publication_date":188,"uid":1220,"url":1221,"link_type":24,"isBroken":34},"Z-UvPhIAACQAp_6V",[],"low-season-how-to-attract-bookings-with-email-marketing-and-discount-codes","2025-03-27T13:40:48+0000","how-to-attract-bookings-low-season-email-marketing","/en/blog/how-to-attract-bookings-low-season-email-marketing",{"type":1192,"text":1223,"spans":1224,"direction":932},"2. Why should your guests give you their email address?",[],{"type":922,"text":1226,"spans":1227,"direction":932},"Put yourself in your guest’s shoes: they’ve already booked through a platform and entered their personal info. So why should they now give you their real email address?",[],{"type":922,"text":1229,"spans":1230,"direction":932},"Simply asking “Can I have your email?” rarely works. But if you offer a small but tangible benefit, your chances go way up.",[],{"type":922,"text":1232,"spans":1233,"direction":932},"Here are a few effective incentives you can pair with your request:",[],{"type":1235,"text":1236,"spans":1237,"direction":932},"list-item","A free city guide with authentic, personalized recommendations",[1238],{"start":1239,"end":926,"type":1146},2,{"type":1235,"text":1241,"spans":1242,"direction":932},"A discount voucher for their next direct booking",[1243],{"start":1239,"end":1244,"type":1146},18,{"type":1235,"text":1246,"spans":1247,"direction":932},"A welcome gift or surprise at check-in (even a symbolic one can make a difference)",[1248],{"start":1239,"end":1249,"type":1146},26,{"type":922,"text":1251,"spans":1252,"direction":932},"Choose the right perk based on your audience and your property type: A city-center B&B might offer a tailored map, a countryside farm stay might gift a local product, a boutique hotel might opt for an exclusive discount.",[],{"type":1192,"text":1254,"spans":1255,"direction":932},"3. Are you complying with data privacy regulations?",[],{"type":922,"text":1257,"spans":1258,"direction":932},"Getting your guest’s email address is just the first step — you also need their explicit consent to use it for future communications. Without that permission, you risk violating the General Data Protection Regulation (GDPR).",[1259,1262],{"start":1260,"end":1261,"type":1146},80,96,{"start":1263,"end":1264,"type":1146},182,223,{"type":922,"text":1266,"spans":1267,"direction":932},"Whether you’re using a digital or paper form, always include a checkbox with a clear statement. For example: “I agree to receive communications from Hotel Rossi about promotions and useful information related to my stay.”",[1268],{"start":1269,"end":1270,"type":1146},63,94,{"type":922,"text":1272,"spans":1273,"direction":932},"Pro tip: Keep a digital record of each guest’s consent, linked to their booking. This protects you in case of audits and helps prevent misunderstandings later.",[1274],{"start":1123,"end":1275,"type":1146},8,{"type":922,"text":1277,"spans":1278,"direction":932},"Once you've answered these essential questions, you can decide at what point during the stay to ask your guest for their real email address. Let’s go through the key moments and how to make the most of them.",[],{"type":1182,"text":1280,"spans":1281,"direction":932},"How to collect the guest’s email at check-in",[],{"type":922,"text":1283,"spans":1284,"direction":932},"Check-in is the perfect opportunity to ask for your guest’s real email address. It’s a moment when their attention is naturally focused.",[],{"type":922,"text":1286,"spans":1287,"direction":932},"Whether you're using online check-in or greeting them at the front desk, you can take advantage of this step to offer something of value in exchange for their email (and collect consent at the same time).",[1288],{"start":1289,"end":1290,"type":1146},21,71,{"type":1192,"text":1292,"spans":1293,"direction":932},"Online check-in",[],{"type":922,"text":1295,"spans":1296,"direction":932},"Here’s a practical example of how this can happen automatically:",[],{"type":1235,"text":1298,"spans":1299,"direction":932},"The guest books through an OTA and you receive an alias email address.",[],{"type":1235,"text":1301,"spans":1302,"direction":932},"Two or three days before arrival, the guest receives a welcome email with a link to your online self check-in.",[],{"type":1235,"text":1304,"spans":1305,"direction":932},"In the form, include a clear, inviting field like: “Want to receive our free city guide with insider tips? Enter your personal email here.” or “Looking forward to a welcome surprise when you arrive? Enter your personal email here.”",[],{"type":1235,"text":1307,"spans":1308,"direction":932},"The guest enters their real email, it gets stored, linked to their booking, and (if you’re using a tool like Smartconnect) automatically centralized and segmented.",[],{"type":1192,"text":1310,"spans":1311,"direction":932},"What if Booking.com removes your self check-in link?",[],{"type":922,"text":1313,"spans":1314,"direction":932},"Booking.com may remove links from your messages for security reasons. To avoid this, you need to authorize the link within your Booking.com account. Here’s how (based on Booking’s official instructions):",[1315],{"start":1316,"end":1317,"type":1146},97,115,{"type":1235,"text":1319,"spans":1320,"direction":932},"Log in to the extranet",[],{"type":1235,"text":1322,"spans":1323,"direction":932},"Click on Property, then Messaging Preferences",[],{"type":1235,"text":1325,"spans":1326,"direction":932},"Go to Security Settings",[],{"type":1235,"text":1328,"spans":1329,"direction":932},"Complete two-factor authentication",[],{"type":1235,"text":1331,"spans":1332,"direction":932},"Click Add Link and enter your URL",[],{"type":1235,"text":1334,"spans":1335,"direction":932},"To add more, click +",[],{"type":1235,"text":1337,"spans":1338,"direction":932},"Then click Add Domain",[],{"type":922,"text":1340,"spans":1341,"direction":932},"Once that’s done, you’ll be able to send direct links to your guests without the risk of them being filtered out.",[],{"type":1192,"text":1343,"spans":1344,"direction":932},"In-person check-in at the front desk",[],{"type":922,"text":1346,"spans":1347,"direction":932},"If the check-in happens in person, even better — it’s easier to explain why it’s worth sharing a personal email face to face. You can still use a small incentive, like a free city guide sent by email or a discount voucher for spa treatments, to encourage guests to opt in.",[],{"type":1182,"text":1349,"spans":1350,"direction":932},"How to collect the guest’s email at Wi-Fi login",[],{"type":922,"text":1352,"spans":1353,"direction":932},"What’s one of the very first things a guest does after arriving at your property? Simple: they connect to the Wi-Fi. It’s a natural habit, and a great opportunity to collect their real email address in a way that feels smooth and non-intrusive.",[],{"type":922,"text":1355,"spans":1356,"direction":932},"All you need is a router or hotspot with an authentication system. That way, the first time the guest connects, they’re automatically redirected to a login page.",[1357],{"start":1123,"end":1358,"type":1146},65,{"type":922,"text":1360,"spans":1361,"direction":932},"From there, you can offer different login options:",[],{"type":1235,"text":1363,"spans":1364,"direction":932},"With their personal email address",[],{"type":1235,"text":1366,"spans":1367,"direction":932},"Via social media accounts (Facebook, Google, etc.)",[],{"type":1235,"text":1369,"spans":1370,"direction":932},"Using WhatsApp",[],{"type":1235,"text":1372,"spans":1373,"direction":932},"By filling out a short, customized form",[],{"type":1182,"text":1375,"spans":1376,"direction":932},"How to collect the guest’s email during their stay",[],{"type":922,"text":1378,"spans":1379,"direction":932},"The stay itself is the perfect time to connect with your guest — it’s when they’re enjoying your property, appreciating your service, and (if they’re happy) more open to engaging with you. Your goal here isn’t to collect data for the sake of it — it’s to offer something useful or fun that makes the email request feel like added value.",[1380],{"start":1381,"end":1382,"type":1146},255,336,{"type":922,"text":1384,"spans":1385,"direction":932},"Here are a few smart ways to do it:",[],{"type":1387,"text":1388,"spans":1389,"direction":932},"heading4","QR code for booking activities via email",[1390],{"start":1123,"end":1391,"type":1146},40,{"type":922,"text":1393,"spans":1394,"direction":932},"Place a QR code in the room that links to a web page where guests can explore and book extras — like local tours, wine tastings, in-house experiences, or activities with partner providers. It’s a win-win: you drive upsells and collect email addresses at the same time.",[],{"type":1387,"text":1396,"spans":1397,"direction":932},"QR code to access useful content",[1398],{"start":1123,"end":1399,"type":1146},32,{"type":922,"text":1401,"spans":1402,"direction":932},"You can also use a QR code (in the room or common areas) to offer tailored content your guests will love, such as a curated guide to the best local shopping or souvenir spots, a map of the most Instagrammable places in town or secret local tips that only insiders know",[],{"type":1387,"text":1404,"spans":1405,"direction":932},"Mini raffles or instant rewards",[1406],{"start":1123,"end":1407,"type":1146},31,{"type":922,"text":1409,"spans":1410,"direction":932},"Another easy idea: place a small card in the room and invite guests to join a mini giveaway, like: “Find out if you’ve won a free welcome drink for two” or “Enter to win a free night on your next stay.” Fun, quick-to-join contests like these can spark interaction and boost opt-ins.",[1411],{"start":1412,"end":1413,"type":1146},78,91,{"type":1182,"text":1415,"spans":1416,"direction":932},"How to collect the guest’s email at checkout",[],{"type":922,"text":1418,"spans":1419,"direction":932},"Checkout is another great opportunity to collect your guest’s real email address. Their experience is still fresh, and if they had a good stay, they’ll likely be happy to stay in touch.",[],{"type":922,"text":1421,"spans":1422,"direction":932},"Just keep it natural and non-intrusive, and offer something in return. Here’s how:",[],{"type":922,"text":1424,"spans":1425,"direction":932},"",[],{"type":1387,"text":1427,"spans":1428,"direction":932},"At the front desk, during your goodbye",[1429],{"start":1123,"end":1430,"type":1146},38,{"type":922,"text":1432,"spans":1433,"direction":932},"A simple question like: “Would you like to stay in touch? We’ll send you early access to exclusive offers and updates” can open the door to future communication. Want to boost your chances of a “yes”? Offer a concrete benefit: “You’ll get an exclusive discount when you book directly with us next time.”",[],{"type":1387,"text":1435,"spans":1436,"direction":932},"At the end of a post-stay survey",[1437],{"start":1123,"end":1399,"type":1146},{"type":922,"text":1439,"spans":1440,"direction":932},"Offering a short survey about the guest experience is a great way to gather feedback, and at the end, you can ask if they’d like to receive future updates and promotions. We’ve put together a full guide to help you build your own satisfaction survey, complete with a downloadable template.",[1441],{"start":1442,"end":1443,"type":928,"data":1444},251,289,{"id":1445,"type":701,"tags":1446,"lang":14,"slug":1447,"first_publication_date":1448,"last_publication_date":1449,"uid":1450,"url":1451,"link_type":24,"isBroken":34},"Z6910RIAAFGbSxzX",[],"are-your-guests-satisfied-here-are-the-rules-for-creating-the-perfect-satisfaction-survey","2025-02-14T16:56:52+0000","2025-11-17T14:39:33+0000","hotel-guest-satisfaction-questionnaire","/en/blog/hotel-guest-satisfaction-questionnaire","rich_text$0149472d-8aa2-43d9-bfae-9c0cfda08900","rich_text",{"variation":32,"version":67,"items":1455,"primary":1456,"id":1457,"slice_type":1458,"slice_label":5},[],{},"divider$c241f82b-b989-4234-8a39-3c3d3e88adb0","divider",{"variation":32,"version":67,"items":1460,"primary":1461,"id":1477,"slice_type":1453,"slice_label":5},[],{"text":1462},[1463,1469,1474],{"type":922,"text":1464,"spans":1465,"direction":932},"Collecting your guests’ real email address is just the first step. The real challenge is using it to run email marketing campaigns that actually work.",[1466],{"start":1467,"end":1468,"type":1146},68,150,{"type":922,"text":1470,"spans":1471,"direction":932},"If you don’t have the time or know-how to do that yourself, Smartconnect is the perfect solution: It not only centralizes and segments your contacts, it also suggests personalized newsletters to help you increase direct bookings and reduce your dependency on OTAs.",[1472],{"start":1473,"end":1261,"type":1146},60,{"type":922,"text":1475,"spans":1476,"direction":932},"Want to see how it works?",[],"rich_text$6c31971d-dfe8-4a18-8c3d-87b1b3165355",{"variation":32,"version":67,"items":1479,"primary":1480,"id":1496,"slice_type":1497,"slice_label":5},[],{"image":1481,"title":1482,"description":1486,"features":1490,"links":1491},{},[1483],{"type":922,"text":1484,"spans":1485,"direction":932},"Request a personalized demo",[],[1487],{"type":922,"text":1488,"spans":1489,"direction":932},"Talk to a Smartness expert and discover how to automate pricing and guest communication to increase your revenue by an average of 30% and cut OTA commissions by up to 20%. Free, no obligation.",[],[],[1492],{"link":1493,"trailing":34,"icon":5},{"id":896,"type":56,"tags":1494,"lang":14,"slug":898,"first_publication_date":899,"last_publication_date":900,"uid":901,"url":902,"link_type":24,"key":1495,"isBroken":34,"text":904},[],"ab703302-a84b-41d6-b3cb-319dc7c17a15","blog_cta$f072609d-85e5-4170-b3ad-bb963901265b","blog_cta","How to get your guests’ real email address when they book via OTAs | Smartness","How can you work around alias emails used by OTAs? In this article, you’ll learn all the (legal) strategies to collect your guests’ real email address.",{"dimensions":1501,"alt":1498,"copyright":5,"url":1504,"id":1505,"edit":1506},{"width":1502,"height":1503},2400,1260,"https://images.prismic.io/smartness/Z7cQTp7c43Q3gAeD_LM-WhyincludeOTAsinyourhotelrevenuemanagementstrategy-andhowtodoit-.png?auto=format%2Ccompress&rect=0%2C0%2C384%2C202&w=2400&h=1260","Z7cQTp7c43Q3gAeD",{"x":1123,"y":1123,"zoom":1124,"background":1125},[1508],{"variation":32,"version":67,"items":1509,"primary":1510,"id":1522,"slice_type":1523,"slice_label":5},[],{"icon":5,"title":1511,"description":1515,"link":1519},[1512],{"type":922,"text":1513,"spans":1514,"direction":932},"Grow your hospitality business",[],[1516],{"type":922,"text":1517,"spans":1518,"direction":932},"Request a Smartness demo and see how to boost your revenue and independence. Free, no obligation.",[],{"id":896,"type":56,"tags":1520,"lang":14,"slug":898,"first_publication_date":899,"last_publication_date":900,"uid":901,"url":902,"link_type":24,"key":1521,"isBroken":34,"text":904},[],"42d5c569-47ad-4a98-b8fd-841e21146829","side_cta$00daa244-746e-4ad3-a00b-b9f429057ee5","side_cta",{},{"page":1124,"results_per_page":1239,"results_size":1239,"total_results_size":927,"total_pages":926,"next_page":1526,"prev_page":5,"results":1527,"version":1580,"license":1581},"https://smartness.cdn.prismic.io/api/v2/documents/search?ref=aeOcpRIAACIA4-28&q=%5B%5Bnot%28my.blog.uid%2C+%22how-to-get-the-real-email-address-of-guests-booking-via-otas%22%29%5D%5D&q=%5B%5Bat%28my.blog.category%2C+%22Z5uYvBIAACgAK4q6%22%29%5D%5D&q=%5B%5Bat%28document.type%2C+%22blog%22%29%5D%5D&page=2&pageSize=2&graphQuery=%7B%0A++++++++blog+%7B%0A++++++++++title%0A++++++++++description%0A++++++++%7D%0A++++++%7D&lang=en",[1528,1555],{"id":1529,"uid":1530,"url":1531,"type":701,"href":1532,"tags":1533,"first_publication_date":1534,"last_publication_date":1535,"slugs":1536,"linked_documents":1538,"lang":14,"alternate_languages":1539,"data":1546},"Z-QDzhIAACMAphbe","booking-genius-program","/en/blog/booking-genius-program","https://smartness.cdn.prismic.io/api/v2/documents/search?ref=aeOcpRIAACIA4-28&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z-QDzhIAACMAphbe%22%29+%5D%5D",[],"2025-03-26T13:41:59+0000","2026-03-27T15:00:00+0000",[1537],"what-nobody-ever-told-you-about-bookings-genius-program",[],[1540,1543],{"id":1541,"type":701,"lang":21,"uid":1542},"Z-P9sxIAACMApgvJ","programma-genius-booking",{"id":1544,"type":701,"lang":18,"uid":1545},"Z-QEoRIAACUAphhT","booking-genius-programm-vorteile-nachteile",{"title":1547,"description":1551},[1548],{"type":1128,"text":1549,"spans":1550,"direction":932},"What nobody ever told you about Booking's Genius program",[],[1552],{"type":922,"text":1553,"spans":1554,"direction":932},"How worthwhile is it to join the Genius program, or is it better to stay away from it? The answer is not as simple as “yes” or “no.”",[],{"id":1556,"uid":1557,"url":1558,"type":701,"href":1559,"tags":1560,"first_publication_date":1561,"last_publication_date":1535,"slugs":1562,"linked_documents":1564,"lang":14,"alternate_languages":1565,"data":1571},"Z7IiPBIAACgATvei","hotel-market-segmentation","/en/blog/hotel-market-segmentation","https://smartness.cdn.prismic.io/api/v2/documents/search?ref=aeOcpRIAACIA4-28&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Z7IiPBIAACgATvei%22%29+%5D%5D",[],"2025-02-16T17:37:03+0000",[1563],"hotel-market-segmentation-definition-examples-and-a-practical-guide-to-start-from-scratch",[],[1566,1569],{"id":1567,"type":701,"lang":18,"uid":1568},"Z-VsshIAACQAqHVN","hotel-marktsegmentierung",{"id":1570,"type":701,"lang":21,"uid":1557},"Z7IiphIAACUATvhB",{"title":1572,"description":1576},[1573],{"type":1128,"text":1574,"spans":1575,"direction":932},"Hotel market segmentation: definition, examples and a practical guide to start from scratch",[],[1577],{"type":922,"text":1578,"spans":1579,"direction":932},"Your customers are at the center of your every thought. But are they also at the center of your pricing strategy? Use hotel market segmentation to increase loyalty and revenue.",[],"3f9f504","All Rights Reserved",1776524658126]