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This mix helps maintain steady demand even outside the main vacation seasons.",[963],{"start":964,"end":965,"type":956},4,13,{"type":947,"text":967,"spans":968,"direction":680},"The challenge",[],{"type":670,"text":970,"spans":971,"direction":680},"As the hotel expanded, pricing became more complex. Different room categories, seasonal fluctuations, and business and leisure guests with different booking patterns made it increasingly difficult to rely on fixed seasonal rates.",[972],{"start":955,"end":973,"type":956},228,{"type":670,"text":975,"spans":976,"direction":680},"The hotel needed a more flexible pricing strategy: rates had to remain competitive during quieter periods while capturing more revenue when demand peaked during the vacation seasons.",[977],{"start":978,"end":979,"type":956},19,49,{"type":670,"text":981,"spans":982,"direction":680},"At the same time, the change couldn't create more work for the team. 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Another deciding factor was its reliable integration with the hotel's existing property management system, Casablanca.",[1014,1017],{"start":1015,"end":1016,"type":956},31,72,{"start":1018,"end":1019,"type":956},183,203,{"type":670,"text":1021,"spans":1022,"direction":680},"From fixed seasonal rates to demand-based pricing",[1023],{"start":893,"end":979,"type":956},{"type":670,"text":1025,"spans":1026,"direction":680},"With Smartpricing, the hotel can automatically adjust room rates according to demand, within limits set by the team. This also applies to reservations far in advance: the software calculates rates up to 500 days ahead, making it possible to provide accurate quotes well before the next season begins.",[],"rich_text$41046998-b0e3-4c4d-80fc-7d5d303f4344",{"variation":32,"version":67,"items":1029,"primary":1030,"id":1036,"slice_type":1006,"slice_label":5},[],{"title":1031,"description":1032},[],[1033],{"type":670,"text":1034,"spans":1035,"direction":680},"\"When a guest checks out and says they'd like to come back next year, we often didn't even have a price list ready. We'd take the current year's rate and add a few percent. 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But then we decided to just let the system do its job.\"",[],"card_highlight$da09a4d8-08f5-4911-9623-fd59795cde4a",{"variation":32,"version":67,"items":1059,"primary":1060,"id":1065,"slice_type":996,"slice_label":5},[],{"text":1061},[1062],{"type":670,"text":1063,"spans":1064,"direction":680},"With support from the Smartness team, the settings were gradually refined. The hotel management closely monitored how rates developed to understand how the software responded to different booking situations.",[],"rich_text$014a7955-747e-4192-8ed1-5f951c948447",{"variation":32,"version":67,"items":1067,"primary":1068,"id":1074,"slice_type":1006,"slice_label":5},[],{"title":1069,"description":1070},[],[1071],{"type":670,"text":1072,"spans":1073,"direction":680},"\"It takes me quite a while to trust a system. At the beginning, I checked almost every day: How are prices changing? What is the system doing? Now it works really well.\"",[],"card_highlight$38a88fe1-bf76-4784-bed1-857453332a94",{"variation":32,"version":67,"items":1076,"primary":1077,"id":1087,"slice_type":996,"slice_label":5},[],{"text":1078},[1079,1084],{"type":670,"text":1080,"spans":1081,"direction":680},"Automation with clear boundaries",[1082],{"start":893,"end":1083,"type":956},32,{"type":670,"text":1085,"spans":1086,"direction":680},"The hotel still has full control over its pricing strategy. During periods of exceptionally high demand, an automatically calculated rate may sometimes go beyond what the management considers appropriate for the property.",[],"rich_text$c84ec89b-c0da-4765-b89e-7b1d53a3a59e",{"variation":32,"version":67,"items":1089,"primary":1090,"id":1096,"slice_type":1006,"slice_label":5},[],{"title":1091,"description":1092},[],[1093],{"type":670,"text":1094,"spans":1095,"direction":680},"\"If a single room suddenly costs €350 with breakfast, I have to step in. That's where I say: No, that's too much.\"",[],"card_highlight$3166c680-47ff-47e7-8142-2b55e028d124",{"variation":32,"version":67,"items":1098,"primary":1099,"id":1172,"slice_type":996,"slice_label":5},[],{"text":1100},[1101,1107,1110,1121,1130,1133,1136,1140,1143,1146,1151,1154,1160,1163,1166,1169],{"type":670,"text":1102,"spans":1103,"direction":680},"The goal is to achieve strong room rates and maximize revenue potential while keeping prices in line with the quality and value guests receive.",[1104],{"start":1105,"end":1106,"type":956},15,40,{"type":947,"text":1108,"spans":1109,"direction":680},"The results",[],{"type":670,"text":1111,"spans":1112,"direction":680},"In its first year with Smartpricing, Gasthof Hotel Post saw a significant improvement in business performance. Compared with 2022, revenue increased by around 30% in 2023, average daily rate (ADR) rose by 10%, and occupancy increased by 7 percentage points.",[1113,1116,1118],{"start":1114,"end":1115,"type":956},131,162,{"start":1117,"end":955,"type":956},205,{"start":1119,"end":1120,"type":956},237,256,{"type":670,"text":1122,"spans":1123,"direction":680},"The positive trend continued in the following years: revenue grew by another 14% in 2024 and 21% in 2025, compared with the respective previous years.",[1124,1127],{"start":1125,"end":1126,"type":956},77,88,{"start":1128,"end":1129,"type":956},93,104,{"type":670,"text":1131,"spans":1132,"direction":680},"After its initial increase, ADR remained at a higher level, while occupancy continued to improve.",[],{"type":670,"text":1134,"spans":1135,"direction":680},"During this period, the hotel also continued investing in its facilities and guest experience. Revenue growth therefore cannot be attributed to Smartpricing alone. However, dynamic pricing helped the property sell its upgraded offering more effectively and make better use of existing demand.",[],{"type":1137,"text":1138,"spans":1139,"direction":680},"heading3","Making the most of different guest segments",[],{"type":670,"text":1141,"spans":1142,"direction":680},"One of the biggest advantages of dynamic pricing for Gasthof Hotel Post is the ability to respond more effectively to its different demand patterns.",[],{"type":670,"text":1144,"spans":1145,"direction":680},"Business travelers and conference guests generate bookings outside the main vacation seasons. During the busy summer and winter months, the hotel can charge higher rates to reflect stronger demand.",[],{"type":670,"text":1147,"spans":1148,"direction":680},"This improves not only revenue but also revenue per room sold. The hotel noticed a clear difference in the first year: according to management, it was able to generate at least 10% more revenue from room rates with a similar number of overnight stays.",[1149],{"start":1106,"end":1150,"type":956},61,{"type":1137,"text":1152,"spans":1153,"direction":680},"More time for guests",[],{"type":670,"text":1155,"spans":1156,"direction":680},"Daily operations have become easier, too. 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While there were some initial results, the newsletter process proved time-consuming—especially during busy periods.",[],{"type":670,"text":1323,"spans":1324,"direction":680},"Templates had to be created manually for each language. Discount codes included in emails weren’t usable directly in the booking engine. And the team had to come up with every newsletter topic themselves.",[],"rich_text$5970102b-e1cf-4cf8-80b4-e1eca7c49b83",{"variation":32,"version":67,"items":1327,"primary":1328,"id":1334,"slice_type":1006,"slice_label":5},[],{"title":1329,"description":1330},[],[1331],{"type":670,"text":1332,"spans":1333,"direction":680},"“The tool we used before Smartconnect was fairly intuitive, but creating a multilingual newsletter took at least an hour. Plus, we had to invent our own communication angles, which we didn’t always have time for. 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The cost paid off quickly.",[],{"dimensions":1497,"alt":1490,"copyright":5,"url":1500,"id":1501,"edit":1502},{"width":1498,"height":1499},384,202,"https:\u002F\u002Fimages.prismic.io\u002Fsmartness\u002FZ8rc0RsAHJWomOai_LQ-ANNODOMINI1716apARTmenrs.png?auto=format,compress","Z8rc0RsAHJWomOai",{"x":893,"y":893,"zoom":894,"background":895},{"id":897,"type":898,"tags":1504,"lang":14,"slug":900,"first_publication_date":901,"last_publication_date":901,"uid":900,"data":1505,"link_type":24,"key":1506,"isBroken":34},[],{"label":324},"faf773e3-1c5a-420a-a4f4-ff7b60f48866",{"id":1508,"type":906,"tags":1509,"lang":14,"slug":1510,"first_publication_date":1511,"last_publication_date":1512,"uid":1513,"data":1514,"link_type":24,"key":1515,"isBroken":34},"Z7bu1RAAACMAYTNq",[],"short-term-and-vacation-rentals","2025-02-20T08:59:04+0000","2025-03-18T14:01:15+0000","appartamenti-case-vacanze-e-guest-house",{"label":310},"b2206db6-fcf5-4038-a220-2b46a196992d",{"id":915,"type":916,"tags":1517,"lang":14,"slug":918,"first_publication_date":919,"last_publication_date":919,"uid":918,"data":1518,"link_type":24,"key":1519,"isBroken":34},[],{"label":921},"6e4a8636-df4e-4c8f-a194-74674a3fb1a4",[1521],{"type":670,"text":1522,"spans":1523,"direction":680},"Marktheidenfeld, Germany",[],[1525],{"type":670,"text":1526,"spans":1527,"direction":680},"14",[],[],[1530],{"variation":32,"version":67,"items":1531,"primary":1532,"id":1639,"slice_type":996,"slice_label":5},[],{"text":1533},[1534,1537,1540,1543,1546,1549,1552,1555,1558,1561,1564,1566,1569,1572,1575,1578,1580,1583,1586,1589,1591,1594,1597,1600,1603,1606,1608,1611,1614,1617,1620,1622,1625,1628,1630,1633,1636],{"type":947,"text":1535,"spans":1536,"direction":680},"Tell us about your property.",[],{"type":670,"text":1538,"spans":1539,"direction":680},"ANNO DOMINI 1716 Apartments, located in Marktheidenfeld, currently offer 14 rooms and apartments. I fully renovated the buildings in 2018 and completely restored and modernized two historic outbuildings.",[],{"type":670,"text":1541,"spans":1542,"direction":680},"Each apartment is uniquely designed, filled with artwork and special details, to stand out from standard hotel rooms. Thanks to our proximity to major companies, we primarily focus on business travelers and corporate teams who regularly stay with us for training sessions.",[],{"type":670,"text":1544,"spans":1545,"direction":680},"About 80-90% of our bookings come directly from these clients, while 10-20% are generated via OTAs like Booking.com, depending on how much we need to fill vacancies with tourists during certain periods.",[],{"type":670,"text":1547,"spans":1548,"direction":680},"Smartpricing won me over with its ease of use and the immediate results. Within just the first two weeks, I saw a noticeable increase in revenue—that was a clear sign to me that the system works.",[],{"type":670,"text":1550,"spans":1551,"direction":680},"",[],{"type":947,"text":1553,"spans":1554,"direction":680},"Since when have you been using Smartpricing, and what problem were you looking to solve?",[],{"type":670,"text":1556,"spans":1557,"direction":680},"When I first came across Smartpricing, I was already open to trying out this kind of pricing strategy.",[],{"type":670,"text":1559,"spans":1560,"direction":680},"I wanted to avoid the hassle of constantly having to rethink my rates every time a tourist inquiry came in—\"What price should I set now?\"",[],{"type":670,"text":1562,"spans":1563,"direction":680},"So, we set up the software in June 2023.",[],{"type":670,"text":1550,"spans":1565,"direction":680},[],{"type":947,"text":1567,"spans":1568,"direction":680},"How was your experience switching over?",[],{"type":670,"text":1570,"spans":1571,"direction":680},"On the very first day, as soon as I passed along the room details to the team, everything went live. I thought, \"Look at that—they already know when our local holidays and festivals are.\" The system picks up on all of that really well.",[],{"type":670,"text":1573,"spans":1574,"direction":680},"At first, I was a little thrown off. I looked at the prices and thought, \"Wait, am I in South Tyrol or something?\" But it worked.",[],{"type":670,"text":1576,"spans":1577,"direction":680},"That’s when I realized: maybe it’s true that as a property owner, you often undervalue your product.",[],{"type":670,"text":1550,"spans":1579,"direction":680},[],{"type":947,"text":1581,"spans":1582,"direction":680},"How did you manage your pricing before Smartpricing?",[],{"type":670,"text":1584,"spans":1585,"direction":680},"Before Smartpricing, I adjusted prices manually, based on occupancy, market comparisons, and my own experience.",[],{"type":670,"text":1587,"spans":1588,"direction":680},"It was very time-consuming, especially since we don’t have standard room categories—every apartment has its own unique rate.",[],{"type":670,"text":1550,"spans":1590,"direction":680},[],{"type":947,"text":1592,"spans":1593,"direction":680},"What convinced you to choose Smartpricing?",[],{"type":670,"text":1595,"spans":1596,"direction":680},"It was the ease of use and the immediate, visible results that convinced me. In the first two weeks alone, I generated noticeably more revenue—that was all the proof I needed that the system works.",[],{"type":670,"text":1598,"spans":1599,"direction":680},"I also appreciate that the algorithms are constantly monitoring the market and adjusting prices automatically.",[],{"type":670,"text":1601,"spans":1602,"direction":680},"Even in cases of unexpected vacancies, I can react quickly and secure new bookings.",[],{"type":670,"text":1604,"spans":1605,"direction":680},"Last year, for example, we had a situation where a client had to reschedule. Two and a half weeks before the booking, during peak travel season, several apartments suddenly became available. So, I lowered the prices in Smartpricing, and sure enough, the units were booked again via Booking.com or Expedia. In the end, it turned out to be the strongest revenue month of the year.",[],{"type":670,"text":1550,"spans":1607,"direction":680},[],{"type":947,"text":1609,"spans":1610,"direction":680},"What do you like most about Smartpricing?",[],{"type":670,"text":1612,"spans":1613,"direction":680},"I really like the layout of the dashboard—it’s clean and easy to navigate.",[],{"type":670,"text":1615,"spans":1616,"direction":680},"And then, of course, the pricing philosophy itself: the ability to adapt strategies depending on the situation. You could easily get creative and tweak things every day if you wanted to, but I trust that the algorithm is working behind the scenes.",[],{"type":670,"text":1618,"spans":1619,"direction":680},"So, I just check in when I know I might have gaps in a few months, adjust the prices for that period—and it takes me less than five minutes.",[],{"type":670,"text":1550,"spans":1621,"direction":680},[],{"type":947,"text":1623,"spans":1624,"direction":680},"Smartpricing in one phrase?",[],{"type":670,"text":1626,"spans":1627,"direction":680},"The best investment I’ve made so far.",[],{"type":670,"text":1550,"spans":1629,"direction":680},[],{"type":947,"text":1631,"spans":1632,"direction":680},"Would you ever go back to your old pricing method?",[],{"type":670,"text":1634,"spans":1635,"direction":680},"No, there’s no reason to.",[],{"type":670,"text":1637,"spans":1638,"direction":680},"Plus, Smartpricing keeps evolving and improving. I feel very comfortable using it.",[],"rich_text$7ddf42b7-b06d-4b21-b61b-2758e86d8775","Smartness reviews: ANNO DOMINI 1716 apARTments (Marktheidenfeld, Germany) - Case study | Smartness","Read the case study of ANNO DOMINI 1716 apARTments (Marktheidenfeld, Germany) and discover their experience with Smartness.",{"dimensions":1643,"alt":1644,"copyright":5,"url":1645,"id":1646,"edit":1647},{"width":1186,"height":1187},"ANNO DOMINI 1716 apARTmenrs","https:\u002F\u002Fimages.prismic.io\u002Fsmartness\u002FZ8rc0BsAHJWomOah_HQ-ANNODOMINI1716apARTmenrs.png?auto=format,compress&rect=0,0,720,378&w=2400&h=1260","Z8rc0BsAHJWomOah",{"x":893,"y":893,"zoom":894,"background":895},[1649],{"variation":32,"version":67,"items":1650,"primary":1651,"id":1661,"slice_type":1207,"slice_label":5},[],{"icon":5,"title":1652,"description":1655,"link":1658},[1653],{"type":670,"text":1197,"spans":1654,"direction":680},[],[1656],{"type":670,"text":1201,"spans":1657,"direction":680},[],{"id":645,"type":56,"tags":1659,"lang":14,"slug":647,"first_publication_date":648,"last_publication_date":649,"uid":650,"url":651,"link_type":24,"key":1660,"isBroken":34,"text":653},[],"42b66c52-f5f0-49c8-b717-98c2f255038b","side_cta$667b93c9-807a-4e1c-a150-0c1c39c1605e",[],"9eb0c14","All Rights Reserved",1793793334218]