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For this reason, it was important not to simply impose price changes, but to guide them in a way guests could understand: those who travel flexibly can choose lower-priced periods, while those booking the most requested dates pay a rate that better reflects demand.",[1034],{"start":1035,"end":949,"type":947},24,"rich_text$60315ea4-b2fc-433f-9a5a-3c7344525abf",{"variation":32,"version":438,"items":1038,"primary":1039,"id":1047,"slice_type":1004,"slice_label":5},[],{"title":1040,"description":1041},[],[1042],{"type":57,"text":1043,"spans":1044,"direction":68},"“We explained to our regular guests: if you are flexible, choose periods outside the peak dates. 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That’s why I decided to add this service: once a month, we set aside time to think about it properly, look into the system, optimize, and adjust.”",[1136],{"start":884,"end":971,"type":1002},"card_highlight$62d23fa7-e47d-4a3e-9e09-8baf0e54ed4e",{"variation":32,"version":438,"items":1139,"primary":1140,"id":1145,"slice_type":991,"slice_label":5},[],{"text":1141},[1142],{"type":57,"text":1143,"spans":1144,"direction":68},"This support is especially important in the pre- and post-season.",[],"rich_text$9c770de5-b093-4289-a3d8-f2378530e3c2",{"variation":32,"version":438,"items":1147,"primary":1148,"id":1156,"slice_type":1004,"slice_label":5},[],{"title":1149,"description":1150},[],[1151],{"type":57,"text":1152,"spans":1153,"direction":68},"“In high season, it’s not that difficult anymore; it runs. It’s more important in the pre- and post-season, where you need to start more flexibly and then increase prices more deliberately.”",[1154],{"start":884,"end":1155,"type":1002},190,"card_highlight$98ffa49d-9995-40ed-9bd7-5dd18c26e901",{"variation":32,"version":438,"items":1158,"primary":1159,"id":1170,"slice_type":991,"slice_label":5},[],{"text":1160},[1161,1164],{"type":938,"text":1162,"spans":1163,"direction":68},"The results",[],{"type":57,"text":1165,"spans":1166,"direction":68},"Since introducing Smartpricing, not only has Prairerhof’s pricing strategy improved, but so has the way the team looks at the business.",[1167],{"start":1168,"end":1169,"type":947},96,134,"rich_text$8950e468-1e41-4c4b-ba5d-83c7bf635239",{"variation":32,"version":438,"items":1172,"primary":1173,"id":1181,"slice_type":1004,"slice_label":5},[],{"title":1174,"description":1175},[],[1176],{"type":57,"text":1177,"spans":1178,"direction":68},"“Before, 100% occupancy was the goal. 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The most significant growth came in the last three years, with 20 new units added to the portfolio.",[],{"type":938,"text":982,"spans":1361,"direction":68},[],{"type":57,"text":1363,"spans":1364,"direction":68},"In 2024, as the number of units skyrocketed and the business shifted from subletting to full-service property management, Lesdomus faced increased operational complexity—something their existing PMS could no longer support.",[1365,1367],{"start":1106,"end":1366,"type":947},158,{"start":1244,"end":1368,"type":947},169,{"type":57,"text":1370,"spans":1371,"direction":68},"The previous system treated all units as part of a single property, creating serious limitations over time.",[],{"variation":32,"version":438,"items":1373,"primary":1374,"id":1003,"slice_type":1004,"slice_label":5},[],{"title":1375,"description":1376},[],[1377],{"type":57,"text":1378,"spans":1379,"direction":68},"“The setup they had recommended just didn’t fit. I couldn’t personalize individual properties, run statistics, or message guests based on the unit they booked. That’s when I realized we needed a PMS built for property management.”",[1380],{"start":884,"end":1381,"type":1002},230,{"variation":32,"version":438,"items":1383,"primary":1384,"id":1015,"slice_type":991,"slice_label":5},[],{"text":1385},[1386],{"type":57,"text":1387,"spans":1388,"direction":68},"Pricing was another pain point. Rates were set manually using static pricing lists and only adjusted for fairs, holidays, or weekends. But the process was increasingly time-consuming and risky.",[1389],{"start":884,"end":1390,"type":947},7,{"variation":32,"version":438,"items":1392,"primary":1393,"id":1026,"slice_type":1004,"slice_label":5},[],{"title":1394,"description":1395},[],[1396],{"type":57,"text":1397,"spans":1398,"direction":68},"“We often missed the chance to react to last-minute events or date changes. When that happened, we’d sell out too fast or at prices that were far too low. Other times, we’d fill up so quickly that—even without a revenue background—we knew our rates were too low for the market.””",[1399],{"start":884,"end":1400,"type":1002},279,{"variation":32,"version":438,"items":1402,"primary":1403,"id":1408,"slice_type":991,"slice_label":5},[],{"text":1404},[1405],{"type":57,"text":1406,"spans":1407,"direction":68},"The team felt they were no longer managing pricing effectively:",[],"rich_text$e2ff492f-234b-4863-a513-1d3a28ac704d",{"variation":32,"version":438,"items":1410,"primary":1411,"id":1418,"slice_type":1004,"slice_label":5},[],{"title":1412,"description":1413},[],[1414],{"type":57,"text":1415,"spans":1416,"direction":68},"“When you’re setting prices for 30 units manually, it’s not just about skills—it’s about time. And we were running out of both.”",[1417],{"start":884,"end":1254,"type":1002},"card_highlight$050b878b-b9cf-40ec-98bf-db56c3bba5db",{"variation":32,"version":438,"items":1420,"primary":1421,"id":1036,"slice_type":991,"slice_label":5},[],{"text":1422},[1423,1425],{"type":938,"text":1053,"spans":1424,"direction":68},[],{"type":57,"text":1426,"spans":1427,"direction":68},"When Lesdomus contacted Smartness for a free consultation, they initially wanted to solve their pricing issues.",[],{"variation":32,"version":438,"items":1429,"primary":1430,"id":1047,"slice_type":1004,"slice_label":5},[],{"title":1431,"description":1432},[],[1433],{"type":57,"text":1434,"spans":1435,"direction":68},"“We were looking for a solution for dynamic pricing. But when we explained our setup to the Smartness consultant, it became clear the real problem wasn’t pricing, but our PMS. When they showed us Smartpms, I knew right away it was exactly what we needed: the perfect fit for property management.”",[1436],{"start":884,"end":1437,"type":1002},296,{"variation":32,"version":438,"items":1439,"primary":1440,"id":1453,"slice_type":991,"slice_label":5},[],{"text":1441},[1442,1445],{"type":1198,"text":1443,"spans":1444,"direction":68},"Smartpms: the key features for Lesdomus",[],{"type":57,"text":1446,"spans":1447,"direction":68},"Once Smartpms was implemented, the change was immediate. The biggest impact came in guest communication.",[1448,1450],{"start":1125,"end":1449,"type":947},89,{"start":1451,"end":1452,"type":947},90,103,"rich_text$d9bb7096-9051-497a-af13-7588cddd4c85",{"variation":32,"version":438,"items":1455,"primary":1456,"id":1464,"slice_type":1004,"slice_label":5},[],{"title":1457,"description":1458},[],[1459],{"type":57,"text":1460,"spans":1461,"direction":68},"“We used to reach out manually to every guest—sometimes at the last minute to request self check-in or the city tax. Now, it’s all automated: 85% of our guests check in online before arrival and receive entry instructions immediately. It’s been a massive time-saver for the reception team.”",[1462],{"start":884,"end":1463,"type":1002},290,"card_highlight$fa181858-2727-46ae-853a-985836978b8c",{"variation":32,"version":438,"items":1466,"primary":1467,"id":1474,"slice_type":991,"slice_label":5},[],{"text":1468},[1469],{"type":57,"text":1470,"spans":1471,"direction":68},"Back-office and accounting tasks also became easier.",[1472],{"start":884,"end":1473,"type":947},26,"rich_text$85e78547-c052-4300-b661-eb8e15157ea2",{"variation":32,"version":438,"items":1476,"primary":1477,"id":1485,"slice_type":1004,"slice_label":5},[],{"title":1478,"description":1479},[],[1480],{"type":57,"text":1481,"spans":1482,"direction":68},"“Smartpms handles reports for AlloggiatiWeb and ISTAT, calculates city tax automatically, and gives us ready-to-use reports. It’s been a huge help—same for accounting. Our receptionists aren’t accountants, but now they can easily manage invoices and receipts.”",[1483],{"start":884,"end":1484,"type":1002},260,"card_highlight$bd614a10-816d-41d1-b360-63824a65ee81",{"variation":32,"version":438,"items":1487,"primary":1488,"id":1496,"slice_type":991,"slice_label":5},[],{"text":1489},[1490],{"type":57,"text":1491,"spans":1492,"direction":68},"Smartpms also brought structure to housekeeping, syncing everyone on the team in real time.",[1493],{"start":1494,"end":1495,"type":947},35,47,"rich_text$c9cb1b86-47b4-411a-ad90-21904ac1ea1d",{"variation":32,"version":438,"items":1498,"primary":1499,"id":1506,"slice_type":1004,"slice_label":5},[],{"title":1500,"description":1501},[],[1502],{"type":57,"text":1503,"spans":1504,"direction":68},"“We work with two external cleaning services plus two internal employees. Each has their own Smartpms login where they see assigned tasks and notes per unit. 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That gives them full transparency and gives us peace of mind.”",[1545],{"start":884,"end":1546,"type":1002},275,"card_highlight$eb3aa5f5-a09a-4ecf-ba6b-53a06e383e26",{"variation":32,"version":438,"items":1549,"primary":1550,"id":1563,"slice_type":991,"slice_label":5},[],{"text":1551},[1552,1555,1558],{"type":1198,"text":1553,"spans":1554,"direction":68},"Smartpricing Premium",[],{"type":57,"text":1556,"spans":1557,"direction":68},"After resolving operational challenges with Smartpms, Lesdomus was finally able to implement Smartpricing for dynamic pricing management.",[],{"type":57,"text":1559,"spans":1560,"direction":68},"Once the setup was complete and the first results came in, Lesdomus decided to activate the Smartpricing Premium service, gaining the support of a dedicated Revenue Manager to help analyze property goals and configure the software to reach them more efficiently.",[1561],{"start":1562,"end":1001,"type":947},92,"rich_text$afa43629-18bd-47f4-82a0-960d93c7cf75",{"variation":32,"version":438,"items":1565,"primary":1566,"id":1583,"slice_type":1004,"slice_label":5},[],{"title":1567,"description":1568},[],[1569,1573,1578],{"type":57,"text":1570,"spans":1571,"direction":68},"“With Smartpricing, we saw our numbers shift quickly. But since we’re not revenue experts, we didn’t want to adjust the strategy based solely on gut feeling—so we chose the Premium service. ",[1572],{"start":884,"end":1155,"type":1002},{"type":57,"text":1574,"spans":1575,"direction":68},"Now we meet with our Revenue Manager Sabrina once a month. She helps us interpret data, identify issues, evaluate results more clearly, and understand how to fix what’s not working.",[1576],{"start":884,"end":1577,"type":1002},181,{"type":57,"text":1579,"spans":1580,"direction":68},"Even though we can’t go into detail on all 30 units during one session, the support is essential. Together we build a solid line of reasoning that I can then apply to the rest of the portfolio. She teaches me how to compare performance, read stats, and use advanced strategies.”",[1581],{"start":884,"end":1582,"type":1002},278,"card_highlight$e151afd7-f2b5-4c63-843b-acdf9402090e",{"variation":32,"version":438,"items":1585,"primary":1586,"id":1599,"slice_type":991,"slice_label":5},[],{"text":1587},[1588,1590,1593,1596],{"type":938,"text":1162,"spans":1589,"direction":68},[],{"type":57,"text":1591,"spans":1592,"direction":68},"Introducing Smartpms and Smartpricing Premium significantly streamlined internal operations at Lesdomus, making daily management smoother and more sustainable, even with a growing number of units.",[],{"type":1198,"text":1594,"spans":1595,"direction":68},"Smartpms: 70% less workload",[],{"type":57,"text":1597,"spans":1598,"direction":68},"The main benefit? Time and team efficiency. Without the automation provided by Smartpms, Lesdomus would have needed to significantly increase staff to handle the volume of up to 45 check-ins per day.",[],"rich_text$fcdd56fe-d3b7-4478-b25d-66109a1740cd",{"variation":32,"version":438,"items":1601,"primary":1602,"id":1609,"slice_type":1004,"slice_label":5},[],{"title":1603,"description":1604},[],[1605],{"type":57,"text":1606,"spans":1607,"direction":68},"“We cut our workload by 70%. Now we only handle direct contact with the guest—when they’re arriving or already on-site. Everything else runs automatically. 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In just four years, it grew from 2 to 100 managed properties, specializing in the premium and luxury segment.",[1733],{"start":1734,"end":1735,"type":947},111,151,{"type":57,"text":1737,"spans":1738,"direction":68},"The portfolio is mainly concentrated in Costa Smeralda, but also includes apartments and properties in Milan, Venice, Bergamo, Rome, Turin, Cagliari, and Paris.",[],{"type":57,"text":1740,"spans":1741,"direction":68},"Alongside the number of properties, Rently House has also significantly expanded its internal organization. Today, Laura Heintz coordinates a team of fifteen people, including administrative staff and local managers, supported by a network of external partners for cleaning, maintenance, and on-site operations.",[],{"type":938,"text":982,"spans":1743,"direction":68},[],{"type":57,"text":1745,"spans":1746,"direction":68},"At the beginning, Laura Heintz personally handled every part of the business. But the speed at which Rently House was growing soon made it necessary to find a different setup.",[],"rich_text$61ddd16c-025c-408e-a314-099f0719f350",{"variation":32,"version":438,"items":1749,"primary":1750,"id":1758,"slice_type":1004,"slice_label":5},[],{"title":1751,"description":1752},[],[1753],{"type":57,"text":1754,"spans":1755,"direction":68},"“Acquisitions, check-ins, paperwork, pricing, owner relations: at the beginning, I was doing everything. I would forget important tasks, like closing availability, and the result was that I was constantly dealing with overbookings. I was more stressed back then with just 10 properties than I am today with 100. Over time, I realized that if you want to grow, you have to delegate. So as soon as I could, I hired collaborators and, above all, started looking for ways to automate manual processes.”",[1756],{"start":884,"end":1757,"type":1002},498,"card_highlight$04ca50bc-0d5f-4cfa-ba48-c09f4ab7c1cf",{"variation":32,"version":438,"items":1760,"primary":1761,"id":1766,"slice_type":991,"slice_label":5},[],{"text":1762},[1763],{"type":57,"text":1764,"spans":1765,"direction":68},"Laura first adopted a channel manager, but it soon proved unsuitable for her needs.",[],"rich_text$de4bc4cb-9426-42bd-8c43-053f22a85877",{"variation":32,"version":438,"items":1768,"primary":1769,"id":1777,"slice_type":1004,"slice_label":5},[],{"title":1770,"description":1771},[],[1772],{"type":57,"text":1773,"spans":1774,"direction":68},"“It was a very intuitive channel manager, but also very basic, with few features. So I had to integrate it with two other tools: one to manage guest registration forms and tourist tax, and another for self check-in. But it wasn’t the right solution for me. Rently House kept growing, and I still had too much manual work. I realized I needed to change tools.”",[1775],{"start":884,"end":1776,"type":1002},359,"card_highlight$74e5d739-37e9-4a95-9b49-6947e73b0e84",{"variation":32,"version":438,"items":1779,"primary":1780,"id":1794,"slice_type":991,"slice_label":5},[],{"text":1781},[1782,1784,1787],{"type":938,"text":1053,"spans":1783,"direction":68},[],{"type":57,"text":1785,"spans":1786,"direction":68},"The move to Smartness came directly from this need.",[],{"type":57,"text":1788,"spans":1789,"direction":68},"The first software Rently House adopted was the all-in-one property management system Smartpms, with the goal of bringing all the main property management activities into a single environment: reservations, guest registration, bureaucracy, self check-in, housekeeping, team access, and owner visibility.",[1790,1793],{"start":988,"end":1126,"type":63,"data":1791},{"id":115,"type":75,"tags":1792,"lang":14,"slug":117,"first_publication_date":118,"last_publication_date":119,"uid":120,"url":121,"link_type":24,"isBroken":34},[],{"start":988,"end":1126,"type":947},"rich_text$bec68f74-136b-4a62-bdc1-24269906c919",{"variation":32,"version":438,"items":1796,"primary":1797,"id":1805,"slice_type":1004,"slice_label":5},[],{"title":1798,"description":1799},[],[1800],{"type":57,"text":1801,"spans":1802,"direction":68},"“Smartpms allowed me to eliminate all other tools, automate most manual operations, and simply supervise my team’s work. Owners are also more satisfied: with the owner portal, they can see everything, check the property, when it’s occupied, when it’s available, the price, and the dates.”",[1803],{"start":884,"end":1804,"type":1002},288,"card_highlight$7fcc4a84-b40f-4e56-8edd-25e5a552665c",{"variation":32,"version":438,"items":1807,"primary":1808,"id":1821,"slice_type":991,"slice_label":5},[],{"text":1809},[1810,1818],{"type":57,"text":1811,"spans":1812,"direction":68},"After Smartpms, Rently House also implemented the dynamic pricing software Smartpricing.",[1813,1817],{"start":1122,"end":1814,"type":63,"data":1815},87,{"id":125,"type":75,"tags":1816,"lang":14,"slug":127,"first_publication_date":128,"last_publication_date":41,"uid":129,"url":130,"link_type":24,"isBroken":34},[],{"start":1122,"end":1814,"type":947},{"type":57,"text":1819,"spans":1820,"direction":68},"The goal was to maximize the profitability of each property, eliminate the need to manually change prices every day, and reduce the risk of errors.",[],"rich_text$a5852758-a0cd-46fb-b731-7bff6641c2c7",{"variation":32,"version":438,"items":1823,"primary":1824,"id":1837,"slice_type":1004,"slice_label":5},[],{"title":1825,"description":1826},[],[1827,1832],{"type":57,"text":1828,"spans":1829,"direction":68},"“At the beginning, I also managed pricing myself. Then I delegated it, but it was still an amateur process, and even just remembering to do it was annoying. If we forgot to change the price for one day, I either didn’t rent that day or rented at the wrong price.",[1830],{"start":884,"end":1831,"type":1002},262,{"type":57,"text":1833,"spans":1834,"direction":68},"Smartpricing helped us because it immediately started optimizing prices very precisely. This meant that already in the first year of use, we saw an excellent increase in revenue and occupancy. My workload decreased because now I just enter my starting price and check that everything is set up correctly.”",[1835],{"start":884,"end":1836,"type":1002},305,"card_highlight$7d927703-0dcd-436f-b7c3-b491cd7a7fe7",{"variation":32,"version":438,"items":1839,"primary":1840,"id":1854,"slice_type":991,"slice_label":5},[],{"text":1841},[1842,1844,1848,1851],{"type":938,"text":1162,"spans":1843,"direction":68},[],{"type":57,"text":1845,"spans":1846,"direction":68},"Within one year of adoption, Smartness helped Rently House increase revenue by 36% and occupancy by 70%. Beyond these figures, it had a deep impact on internal processes, making them smoother and better able to support the company’s growth.",[1847],{"start":950,"end":1452,"type":947},{"type":1198,"text":1849,"spans":1850,"direction":68},"More time to focus on expansion",[],{"type":57,"text":1852,"spans":1853,"direction":68},"By automating a significant part of daily operations with Smartpms, Laura Heintz was able to shift her focus from manual and repetitive tasks to more strategic activities for the growth of Rently House.",[],"rich_text$95c0a5be-36d6-4355-b384-ecf5c905f5e6",{"variation":32,"version":438,"items":1856,"primary":1857,"id":1865,"slice_type":1004,"slice_label":5},[],{"title":1858,"description":1859},[],[1860],{"type":57,"text":1861,"spans":1862,"direction":68},"“Now I only step in to support the team when there are delicate situations. For the rest, all the time saved goes into scaling the agency: both by acquiring new properties and by working on new real estate investments.”",[1863],{"start":884,"end":1864,"type":1002},219,"card_highlight$8bf5da32-5be1-47cd-ae13-716cf0bbfaba",{"variation":32,"version":438,"items":1867,"primary":1868,"id":1876,"slice_type":991,"slice_label":5},[],{"text":1869},[1870,1873],{"type":1198,"text":1871,"spans":1872,"direction":68},"More visibility for the properties",[],{"type":57,"text":1874,"spans":1875,"direction":68},"For Laura Heintz, the value of Smartpricing is not measured only by revenue growth. Having prices optimized automatically every day also creates more movement in listings and increases visibility on portals.",[],"rich_text$81d5acf3-fb2c-485c-b291-d3bbdca1372e",{"variation":32,"version":438,"items":1878,"primary":1879,"id":1887,"slice_type":1004,"slice_label":5},[],{"title":1880,"description":1881},[],[1882],{"type":57,"text":1883,"spans":1884,"direction":68},"“We know that the more you change the price, the more the listing rises in search results. Airbnb and Booking.com see that listing as interesting and active, so they push it higher. As a result, it also gets booked more.”",[1885],{"start":884,"end":1886,"type":1002},221,"card_highlight$e54ab8f0-828b-47fc-aea0-1544094c39b0",{"variation":32,"version":438,"items":1889,"primary":1890,"id":1903,"slice_type":991,"slice_label":5},[],{"text":1891},[1892,1895,1898],{"type":1198,"text":1893,"spans":1894,"direction":68},"A partner built for continued growth",[],{"type":57,"text":1896,"spans":1897,"direction":68},"In Smartness, Rently House found a partner capable of supporting an expanding model with many units, distributed teams, and new properties being added continuously.",[],{"type":57,"text":1899,"spans":1900,"direction":68},"This means being free to scale without having to rethink tools and processes every time.",[1901],{"start":61,"end":1902,"type":947},30,"rich_text$dcf094a9-3dfd-4d75-98d6-0560c72386f4",{"variation":32,"version":438,"items":1905,"primary":1906,"id":1919,"slice_type":1004,"slice_label":5},[],{"title":1907,"description":1908},[],[1909,1914],{"type":57,"text":1910,"spans":1911,"direction":68},"“Very often, people look for software based on the number of units they have at that moment. With Smartness, I understood that the best thing is to choose a complete software from the start. With the right support, you can go from 10 to 200 properties without worrying about having to upgrade or reorganize everything.",[1912],{"start":884,"end":1913,"type":1002},318,{"type":57,"text":1915,"spans":1916,"direction":68},"The other thing I appreciate is the support. Before, I would open tickets and wait several days. Now, if I have a question, I know I can solve it quickly.”",[1917],{"start":884,"end":1918,"type":1002},155,"card_highlight$f0677fd8-f12e-4a05-82e0-e831205691c0","Smartness reviews: Rently House (Cagliari, Italy) - Case study | Smartness","Read the case study of Rently House (Cagliari, Italy) and discover their experience with Smartness.",{"dimensions":1923,"alt":1686,"copyright":5,"url":1924,"id":1697,"edit":1925},{"width":1250,"height":1251},"https:\u002F\u002Fimages.prismic.io\u002Fsmartness\u002FaivLS6lQnVZVERd2_Rentlyhouse.jpg?auto=format,compress&rect=0,81,1571,825&w=2400&h=1260",{"x":884,"y":1926,"zoom":885,"background":886},81,[1928],{"variation":32,"version":438,"items":1929,"primary":1930,"id":1940,"slice_type":1271,"slice_label":5},[],{"icon":5,"title":1931,"description":1934,"link":1937},[1932],{"type":57,"text":1261,"spans":1933,"direction":68},[],[1935],{"type":57,"text":1265,"spans":1936,"direction":68},[],{"id":293,"type":75,"tags":1938,"lang":14,"slug":295,"first_publication_date":296,"last_publication_date":297,"uid":298,"url":299,"link_type":24,"key":1939,"isBroken":34,"text":301},[],"75f10711-6c9a-467a-a0a5-4a82de356afb","side_cta$3ad414db-1aca-4932-9743-072d92a03133",[],"3f9f504","All Rights Reserved",1782025448055]