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In this context, a “good” TRevPAR is typically one that aligns with strong room revenue efficiency.",[1195],{"start":1159,"end":1196,"type":1132},27,{"type":1192,"text":1198,"spans":1199,"direction":932},"Full-service properties: For resorts, lifestyle hotels, or properties with active F&B outlets, TRevPAR is often higher than RevPAR. A meaningful gap between the two metrics can be a helpful signal that amenities are contributing additional income.",[1200],{"start":1159,"end":1201,"type":1132},24,{"type":1152,"text":1203,"spans":1204,"direction":932},"Operational context",[],{"type":922,"text":1206,"spans":1207,"direction":932},"In practice, many operators look for a TRevPAR trend that improves year-over-year, even when occupancy fluctuates.",[],{"type":922,"text":1209,"spans":1210,"direction":932},"For example, if you shift focus from business travelers (who might arrive late and leave early) to leisure travelers (who might book a package with dinner and spa access), occupancy might remain similar while TRevPAR increases. That pattern can indicate you are attracting guests who engage more with on-site services.",[],{"type":1142,"text":1212,"spans":1213,"direction":932},"How do you calculate TRevPAR?",[],{"type":922,"text":1215,"spans":1216,"direction":932},"To calculate TRevPAR, you need your total net revenue from all departments and your total number of available rooms for a specific period.",[],{"type":922,"text":1218,"spans":1219,"direction":932},"TRevPAR = Total Net Revenue ÷ Total Available Rooms",[1220],{"start":1159,"end":1221,"type":1132},51,{"type":922,"text":1223,"spans":1224,"direction":932},"Note: Total Net Revenue includes room revenue, F&B, spa, parking, pet fees, and any other income generated by the property.",[1225],{"start":1159,"end":1226,"type":1227},123,"em",{"type":1152,"text":1229,"spans":1230,"direction":932},"Practical example",[],{"type":922,"text":1232,"spans":1233,"direction":932},"Imagine a hotel with 50 rooms operating over a 30-day month (1,500 total available room nights).",[],{"type":922,"text":1235,"spans":1236,"direction":932},"Here is the revenue breakdown for the period:",[],{"type":1192,"text":1238,"spans":1239,"direction":932},"Room Revenue: $150,000",[1240],{"start":1159,"end":1241,"type":1132},13,{"type":1192,"text":1243,"spans":1244,"direction":932},"Food & Beverage Revenue: $40,000",[1245],{"start":1159,"end":1201,"type":1132},{"type":1192,"text":1247,"spans":1248,"direction":932},"Spa & Other Revenue: $10,000",[1249],{"start":1159,"end":1250,"type":1132},20,{"type":1192,"text":1252,"spans":1253,"direction":932},"Total Net Revenue: $200,000",[1254],{"start":1159,"end":1255,"type":1132},18,{"type":922,"text":1257,"spans":1258,"direction":932},"Calculation:\n$200,000 ÷ 1,500 = $133.33",[1259,1261],{"start":1159,"end":1260,"type":1132},12,{"start":1262,"end":1263,"type":1132},32,39,{"type":922,"text":1265,"spans":1266,"direction":932},"This means that for every room you had available to sell (whether it was occupied or not), your property generated $133.33 in total revenue.",[],{"type":1142,"text":1268,"spans":1269,"direction":932},"How does TRevPAR relate to other hotel KPIs?",[],{"type":922,"text":1271,"spans":1272,"direction":932},"TRevPAR is often compared with RevPAR, ADR, or GOPPAR, but each metric supports a different lens on performance.",[],{"type":1152,"text":1274,"spans":1275,"direction":932},"TRevPAR vs. RevPAR",[],{"type":922,"text":1277,"spans":1278,"direction":932},"These two metrics differ in what they include:",[],{"type":1192,"text":1280,"spans":1281,"direction":932},"RevPAR (Revenue Per Available Room): Focuses on room revenue (the room price). It does not include other on-property spend.",[1282],{"start":1159,"end":1283,"type":1132},36,{"type":1192,"text":1285,"spans":1286,"direction":932},"TRevPAR: Includes room revenue plus other revenue streams such as dining, drinks, upgrades, and fees.",[1287],{"start":1159,"end":1288,"type":1132},8,{"type":922,"text":1290,"spans":1291,"direction":932},"If your hotel runs a promotion offering a discounted room rate to support a restaurant event, RevPAR may fall while TRevPAR may hold steady or rise, depending on guest spend across departments.",[],{"type":1152,"text":1293,"spans":1294,"direction":932},"TRevPAR vs. ADR",[],{"type":922,"text":1296,"spans":1297,"direction":932},"ADR and TRevPAR answer different questions:",[1298],{"start":1159,"end":1299,"type":928,"data":1300},3,{"id":1301,"type":1091,"tags":1302,"lang":14,"slug":1303,"first_publication_date":1110,"last_publication_date":1094,"uid":1304,"url":1305,"link_type":24,"isBroken":34},"aMkitxYAACUAqB-t",[],"why-does-adr-matter-in-hotels","average-daily-rate-adr","/en/glossary/average-daily-rate-adr",{"type":1192,"text":1307,"spans":1308,"direction":932},"ADR (Average Daily Rate): Measures the average price paid per occupied room. It helps you understand pricing and positioning but does not reflect occupancy or ancillary spend.",[1309],{"start":1159,"end":1310,"type":1132},25,{"type":1192,"text":1312,"spans":1313,"direction":932},"TRevPAR: Accounts for unsold rooms and includes non-room revenue.",[1314],{"start":1159,"end":1288,"type":1132},{"type":922,"text":1316,"spans":1317,"direction":932},"You might have a high ADR but low occupancy, leading to a lower TRevPAR. Conversely, a moderate ADR paired with strong ancillary spending can support a stronger TRevPAR.",[],{"type":1152,"text":1319,"spans":1320,"direction":932},"TRevPAR vs. GOPPAR",[],{"type":922,"text":1322,"spans":1323,"direction":932},"TRevPAR and GOPPAR are often used together because they address different parts of the financial picture:",[1324],{"start":1260,"end":1255,"type":928,"data":1325},{"id":1326,"type":1091,"tags":1327,"lang":14,"slug":1328,"first_publication_date":723,"last_publication_date":1094,"uid":1329,"url":1330,"link_type":24,"isBroken":34},"aMlxgxYAACcAqKnJ",[],"why-does-gop-matter-in-hotels","gop-gross-operating-profit","/en/glossary/gop-gross-operating-profit",{"type":1192,"text":1332,"spans":1333,"direction":932},"TRevPAR: Looks at revenue (the “top line”). It does not include the costs required to generate that revenue.",[1334],{"start":1159,"end":1288,"type":1132},{"type":1192,"text":1336,"spans":1337,"direction":932},"GOPPAR (Gross Operating Profit Per Available Room): Looks at operating profit (a “bottom line” view). It accounts for operating expenses relative to available rooms.",[1338],{"start":1159,"end":1221,"type":1132},{"type":922,"text":1340,"spans":1341,"direction":932},"Used together, TRevPAR can help you understand revenue generation across departments, while GOPPAR can help you assess how efficiently the operation turns that revenue into profit.",[],{"type":1142,"text":1343,"spans":1344,"direction":932},"What factors influence TRevPAR?",[],{"type":922,"text":1346,"spans":1347,"direction":932},"Several operational and market factors can influence total revenue per available room.",[],{"type":1152,"text":1349,"spans":1350,"direction":932},"1. Guest segmentation",[],{"type":922,"text":1352,"spans":1353,"direction":932},"Different types of guests often have different spending patterns. Through effective guest segmentation, you can identify that business travelers may spend less time on property and purchase fewer extras, while leisure guests may be more interested in packages, dining, or upgrades.",[1354],{"start":1355,"end":1356,"type":928,"data":1357},74,102,{"id":1358,"type":124,"tags":1359,"lang":14,"slug":1360,"first_publication_date":1361,"last_publication_date":1362,"uid":1363,"url":1364,"link_type":24,"isBroken":34},"Z74AYBIAAB0A5GcK",[],"how-to-create-guest-personas-and-upsell-successfully-in-hotels","2025-02-25T17:39:51+0000","2025-12-19T14:06:26+0000","how-to-create-guest-personas-and-upsell-successful","/en/free-downloads/how-to-create-guest-personas-and-upsell-successful",{"type":1152,"text":1366,"spans":1367,"direction":932},"2. Variety and quality of amenities",[],{"type":922,"text":1369,"spans":1370,"direction":932},"Ancillary revenue is easier to generate when there are clear add-ons to buy. The availability of breakfast, parking, bike rentals, or a lobby bar can influence how far TRevPAR moves beyond room-only performance.",[1371],{"start":1159,"end":926,"type":928,"data":1372},{"id":1373,"type":1091,"tags":1374,"lang":14,"slug":1375,"first_publication_date":1110,"last_publication_date":1094,"uid":1376,"url":1377,"link_type":24,"isBroken":34},"aMkhjxYAACQAqB2p",[],"why-does-ancillary-revenue-matter-in-hotels","ancillary-revenue-per-guest","/en/glossary/ancillary-revenue-per-guest",{"type":1152,"text":1379,"spans":1380,"direction":932},"3. Location and proximity to alternatives",[],{"type":922,"text":1382,"spans":1383,"direction":932},"If your hotel is in a city center surrounded by cafes and restaurants, guests may be less likely to dine on property. If you are a secluded resort, you may capture a larger share of the guest’s on-site spend, which can support higher TRevPAR.",[],{"type":1152,"text":1385,"spans":1386,"direction":932},"4. Staff training and automation",[],{"type":922,"text":1388,"spans":1389,"direction":932},"Ancillary revenue often benefits from a deliberate approach. Staff who confidently recommend services, or systems that present upgrade options before arrival, can make it easier for guests to discover and consider add-ons.",[1390],{"start":1391,"end":1392,"type":928,"data":1393},61,101,{"id":1394,"type":701,"tags":1395,"lang":14,"slug":1396,"first_publication_date":1397,"last_publication_date":1398,"uid":1399,"url":1400,"link_type":24,"isBroken":34},"Z7cTohAAACIAYXhY",[],"does-your-reception-staff-have-the-right-soft-skills-here-are-5-exercises-to-test-it","2025-02-20T11:36:04+0000","2025-11-17T14:39:16+0000","soft-skills-hotel-reception-staff-exercises","/en/blog/soft-skills-hotel-reception-staff-exercises",{"type":1142,"text":1402,"spans":1403,"direction":932},"How to improve TRevPAR in your hotel?",[],{"type":922,"text":1405,"spans":1406,"direction":932},"Increasing TRevPAR typically involves looking beyond occupancy and room rate to encourage engagement with services across the property.",[],{"type":1152,"text":1408,"spans":1409,"direction":932},"1. Automate your upselling process",[],{"type":922,"text":1411,"spans":1412,"direction":932},"Many properties miss upselling opportunities because they rely on the front desk to mention extras at check-in—often when the guest is tired and the lobby is busy.",[],{"type":922,"text":1414,"spans":1415,"direction":932},"Email and messaging tools can help you present targeted offers before the guest arrives:",[],{"type":1192,"text":1417,"spans":1418,"direction":932},"offer room upgrades a few days before check-in",[],{"type":1192,"text":1420,"spans":1421,"direction":932},"suggest a breakfast add-on or a parking reservation",[],{"type":1192,"text":1423,"spans":1424,"direction":932},"promote a “romance package” to couples",[],{"type":922,"text":1426,"spans":1427,"direction":932},"Automating these touchpoints can help standardize how offers are presented and reduce reliance on manual, last-minute selling.",[],"rich_text$9cedf017-a81d-44e4-bcb5-f9a1d8314225","rich_text",{"variation":1431,"version":67,"items":1432,"primary":1433,"id":1449,"slice_type":1450,"slice_label":5},"light",[],{"title":1434,"description":1438,"link":1439,"image":1448},[1435],{"type":922,"text":1436,"spans":1437,"direction":932},"Upselling kit: sell in every stage of the stay",[],[],{"id":1440,"type":124,"tags":1441,"lang":14,"slug":1442,"first_publication_date":1443,"last_publication_date":1444,"uid":1442,"url":1445,"link_type":24,"key":1446,"isBroken":34,"text":1447},"Z8BzBxAAACAAH7tP",[],"upselling-kit-how-to-sell-extra-services-at-all-stages-of-the-stay","2025-02-27T14:13:32+0000","2025-12-19T14:06:48+0000","/en/free-downloads/upselling-kit-how-to-sell-extra-services-at-all-stages-of-the-stay","bab76dca-31e1-412d-833b-1da29473437b","Download for free",{},"blog_cta$7c945b12-e8e6-4597-bdbc-f736deffdea7","blog_cta",{"variation":32,"version":67,"items":1452,"primary":1453,"id":1535,"slice_type":1429,"slice_label":5},[],{"text":1454},[1455,1458,1472,1475,1478,1481,1484,1487,1490,1493,1496,1499,1502,1505,1508,1511,1514,1517,1520,1523],{"type":1152,"text":1456,"spans":1457,"direction":932},"2. Create value-added packages",[],{"type":922,"text":1459,"spans":1460,"direction":932},"Instead of discounting your room rate to drive occupancy, you can bundle services to support a more complete guest experience while keeping pricing straightforward:",[1461],{"start":1462,"end":1463,"type":928,"data":1464},66,125,{"id":1465,"type":701,"tags":1466,"lang":14,"slug":1467,"first_publication_date":1468,"last_publication_date":1469,"uid":1470,"url":1471,"link_type":24,"isBroken":34},"Z7cEeRAAACMAYVt6",[],"hotel-packages-are-beneficial-for-you-and-your-guests.-discover-the-4-key-factors-for-creating-effective-ones.","2025-02-20T10:31:23+0000","2025-11-17T14:39:46+0000","how-to-create-hotel-packages","/en/blog/how-to-create-hotel-packages",{"type":1192,"text":1473,"spans":1474,"direction":932},"create a “Stay & Dine” package that includes a credit for your restaurant",[],{"type":1192,"text":1476,"spans":1477,"direction":932},"offer a “Wellness Weekend” that bundles the room with spa access",[],{"type":922,"text":1479,"spans":1480,"direction":932},"Packages can help simplify decision-making by presenting a cohesive option rather than a list of separate add-ons.",[],{"type":1152,"text":1482,"spans":1483,"direction":932},"3. Optimize underutilized spaces",[],{"type":922,"text":1485,"spans":1486,"direction":932},"If some parts of your property are underused, you can test ideas such as:",[],{"type":1192,"text":1488,"spans":1489,"direction":932},"turning an empty lobby corner into a co-working area with paid coffee service",[],{"type":1192,"text":1491,"spans":1492,"direction":932},"renting out your breakfast room for meetings or private events in the afternoon",[],{"type":1192,"text":1494,"spans":1495,"direction":932},"offering day passes to your pool or gym for non-guests (when capacity allows)",[],{"type":922,"text":1497,"spans":1498,"direction":932},"These approaches can help you explore additional use cases for existing square footage without changing your room inventory.",[],{"type":1152,"text":1500,"spans":1501,"direction":932},"4. Target high-value guest segments",[],{"type":922,"text":1503,"spans":1504,"direction":932},"Analyze your data to see which guests tend to engage most with on-property services. For instance, you may notice that some channels or segments typically purchase fewer add-ons, while others are more likely to book packages or upgrades.",[],{"type":922,"text":1506,"spans":1507,"direction":932},"You can then adjust targeting and messaging to better align with guests who value your amenities. Use guest data to build lookalike audiences or send tailored offers to past guests who have shown interest in ancillary services.",[],{"type":1152,"text":1509,"spans":1510,"direction":932},"5. Review your pricing structure for extras",[],{"type":922,"text":1512,"spans":1513,"direction":932},"Just like your rooms, your services benefit from regular pricing review.",[],{"type":922,"text":1515,"spans":1516,"direction":932},"Here are two examples of pricing tests you might consider:",[],{"type":1192,"text":1518,"spans":1519,"direction":932},"if your parking lot is frequently full, testing a higher daily rate",[],{"type":1192,"text":1521,"spans":1522,"direction":932},"if breakfast uptake is low, testing a different price point or bundling it with the room",[],{"type":922,"text":1524,"spans":1525,"direction":932},"Dynamic thinking does not have to stop at the room rate. Applying revenue management principles to the pricing and packaging of extras can help you stay aligned with demand and guest expectations.",[1526],{"start":1462,"end":1527,"type":928,"data":1528},95,{"id":1529,"type":701,"tags":1530,"lang":14,"slug":1531,"first_publication_date":1532,"last_publication_date":1533,"uid":1531,"url":1534,"link_type":24,"isBroken":34},"Z6t2ORIAACUARHWk",[],"revenue-management-the-complete-guide","2025-02-11T16:09:32+0000","2026-01-08T13:51:55+0000","/en/blog/revenue-management-the-complete-guide","rich_text$51213824-a35d-4129-b452-d35a4215cc12","TRevPAR: meaning, calculation and 5 strategies | Glossary","High occupancy but flat revenue? Learn how Total revenue per available room helps you read guest spend beyond rooms and grow each stay's value.",{},{"prev":1540,"next":1544},{"title":1541,"link":1542},"Seasonal occupancy trends",{"to":1543},"/en/glossary/seasonal-occupancy-trends",{"title":1545,"link":1546},"Upsell conversion rate",{"to":1547},"/en/glossary/upsell-conversion-rate",1776524639733]