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The Smartness Blog

Everything you need to know about revenue management, marketing, technology and more for success in hospitality.

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Smartness and Chekin: one journey from booking to arrival

Smartpms and Chekin turn reservation data into smoother arrivals with less manual work for your team.

Revenue Management

Hotel booking pace: how to read demand early and adjust rates

Use your booking curve to understand whether future dates are filling faster or slower than expected.

Revenue Management

Hotel minimum stay strategy: when restrictions help and when they hurt

How to adjust minimum stay rules to booking pace and calendar gaps instead of leaving one setting in place all season.

Marketing

Google Business Profile for hotels: how to optimize it

How to create and optimize your Google listing to drive more visits to your official website.

Software & Technology

Hotel booking engine conversion: 4 reasons guests drop off

See where your booking flow loses guests and what to change to win more direct bookings.

Revenue Management

Net vs. gross ADR: what remains after booking costs

Compare rates after commissions and fees to understand which bookings contribute most to your revenue.

Software & Technology

Channel manager sync errors: how overbookings happen

How delays and data mismatches between your PMS, channel manager and booking platforms can lead to double bookings, wrong rates and avoidable manual work.

Software & Technology

Shoulder season pricing: how to raise rates before peak demand

Demand does not move from low to high season overnight. Learn how to identify stronger dates early and adjust rates without overpricing the rest of the calendar.

Software & Technology

Best channel managers for hotels in 2026: 6 tools compared

Which channel manager fits your hotel, existing software and distribution strategy? Six tools compared by setup, strengths and typical use case.