Create unique guest experiences that build loyalty
Analyze guest data, send newsletters and personalized offers, and automate your guest messaging—with Smartness, you’re always by your guests’ side.
- Free of charge
- No obligation
Turn the guest experience into your strength
With Smartness, you can increase guest satisfaction now and enjoy higher revenue per-guest over the long term.
Enhance the experience
Establish direct contact and deliver guest support that replies 24/7.
Generate more revenue
Increase the value of each stay with automated, non-intrusive upsells and cross-sells.
Increase guest loyalty
Gain guest trust to incentivize positive reviews and future direct bookings.
Deliver an effortlessly flawless experience every time!
Smartness includes essential features to deliver the best service to your guests, from before booking to after check-out. All fully automated.
Guest relationship management
Analyze guest data, send them personalized messages, and automatically answer their questions—24/7.
Data import
Automatically import data from your management system.
Segmentation
Uses AI to segment and suggest your target audiences.
Guided creation
Easily create new audiences based on your needs.
Centralize your chats
See WhatsApp, Booking.com, Airbnb, and email in one place.
AI chatbot
Automatically answers 70% of recurring questions.
Email notifications
Get a summary of the chats that need your attention.
Booking Engine
Sell extra services directly at the time of booking.

Email Marketing Automation
Send WhatsApp messages and newsletters from booking to post checkout to stay in touch with guests and build loyalty.
Suggested newsletters
Find informative and promotional newsletters ready to send.
Guided creation
Quickly create/write new newsletters with generative AI.
Discount codes
Incentivize future bookings by sending special offers.
Total automation
Send automated emails and WhatsApp messages at every stage of the stay

Upselling and Cross-selling
Get data-driven suggestions for additional services and experiences to enhance the stay and increase revenue per guest.
Marketplace
Get a web page to showcase your additional services.
Automated offers
Send automated offers before and during each guest stay.
Payments included
Manage guest payments directly in the Smartness platform.
Accurate analytics
Track marketplace traffic and sales with accurate analytics.

Property Management System
From booking to self check-in to payments: give your guests a seamless experience.
Booking engine
Ensure a quick and easy booking process.
Customer portal
Guests manage their booking via a dedicated page.
Self check-in
Secure self check-in with ID verification via selfie.
Housekeeping & CMMS
Automate cleaning and maintenance for flawless service.
Payment automation
Offer guests speed, security, and regulatory compliance.
Automatic templates
Automate booking confirmations, reminders, and key info.

We always love to exceed expectations
Beyond the software, you can count on us for training, support, and exclusive tools to help you get the most out of Smartness.
Ongoing support
Technical support is available via chat and email 7 days a week, from 9am to 6pm.
Ongoing training
Smartness gives you access to LAB, our academy with trainings on revenue, marketing, and more.
Your voice matters
Many of our most popular features are the result of customer feedback. Let us listen to yours!
If you can't make up your mind, find the inspiration you need here
Read success stories from your colleagues who have already chosen Smartness to see what we can do for you.
Ready to take the first step?
Request your personalized demo. Then, we'll find out how you can say goodbye to the OTAs!
Free of charge
No obligation
Personalized

We like to answer your questions
Here are some of the most frequently asked questions about Smartness. Find your own!
Smartness software works together, and we advise our clients to use all of them to better manage your guest relationships and drive revenue.
With Smartconnect, you can segment your guests, automate email marketing campaigns, boost direct bookings, and increase revenue through upselling and cross-selling strategies.
With Smartchat, you can automate replies to frequently asked questions via WhatsApp, Booking.com, Airbnb, and email—24/7—ensuring fast, professional service that can be customized for tone and level of autonomy.
Smartpms also simplifies the entire guest experience: from booking via your integrated booking engine to self check-in with ID verification.
And if you activate Smartpricing, you unlock a powerful advantage: Smartconnect will suggest targeted email marketing actions to fill low-occupancy periods—optimizing your prices and increasing your revenue.
Smartness pricing is customized and varies based on your unique needs. To calculate how much it would cost you, visit the pricing page.
Smartness includes an all-in-one property management software in its offering: Smartpms.
Smartness integrates with major property management software (PMS) and channel managers, making it easy to use. Visit our integrations page to find out how your management software integrates with Smartness!
Unlike other platforms, Smartness is not just a tool: it is your operating partner. Smartness supports you by handling all those strategic activities for which you do not have the time or expertise, such as:
- Analyzing internal data and market trends to implement effective dynamic pricing strategies;
- Centralizing and segmenting customer data by demographics and booking habits;
- Automatically managing communications with guests before, during and after their stay;
- Suggesting email marketing campaigns to drive direct bookings and maintain occupancy during down periods;
- Suggesting and promoting ancillary services to enhance the guest experience and increase revenue;
- Analyzing the market in detail to improve your property's positioning and pricing;
- Thanks to its partner integrations, Smartpms handles all administrative and tax requirements for your property, in full compliance with local regulations.