The hotel website that turns clicks into bookings

Smartsite is the Smartness service dedicated to creating professional websites for hotels, B&Bs, vacation rentals, and property management businesses.

The entire service is handled by the Smartness team: you send us photos, videos, and basic information, we take care of everything else, hosting included.

Your website is delivered fully ready to go online, optimized for search engines, connected to your booking engine, and designed to generate direct bookings from day one.

A website that converts must be simple to use, fast, and designed around the guest journey.
To truly turn visitors into direct bookings, it needs a few essential elements:

• Speed and responsive design: your site must load in seconds and work flawlessly on mobile, tablet, and desktop.
• Clear navigation: room details, amenities, and location must be easy to find and clearly structured.
• Booking engine integration: the booking engine must be prominent and easy to access at any time.
• SEO optimization: structure, copy, and meta tags must help guests find you when they search for hotels, B&Bs, or rentals in your area.
• Quality content: good photos, clear copy, and a professional layout build trust and help guests choose you.
• Multilingual setup: multiple languages are essential for international guests.
• Security and maintenance: stable hosting, active SSL protection, and continuous updates prevent errors that could block your site and your bookings.

All of this is already included in Smartsite: each website is planned and configured by our team following best practices for hospitality, so your property gets a fast, optimized, high-converting website from day one.

A website builder requires time, configuration skills, and manual management of hosting, SEO, security, and booking engine integration. With Smartsite, instead:

• you don’t need to build anything from scratch
• you don’t need to configure hosting, plugins, or SSL
• you don’t need to manage SEO or page structure
• you don’t need to customize a template alone
• you don’t need to handle the booking engine connection

Your website is built by professionals, delivered already online, and maintained over time.
It’s the ideal solution for hotels, B&Bs, and property managers who want an effective website without dealing with technical work.

The result is a polished, fast, fully optimized hotel website: agency-quality, at a sustainable cost.

No. You don’t need any technical skills to use Smartsite. The service is designed for anyone who wants all the benefits of a professional website without managing hosting, configurations, plugins, or complex settings.

We only ask for essential information about your property, such as photos, logo, and room details.
From there, we handle everything: we create the website, configure it, optimize it for SEO, connect the booking engine, and keep it secure and updated over time.

If you want to make small text or image updates later on, we’ll support you anytime.

Smartsite offers three service levels designed to fit the needs of any hospitality business: from a simple, quick-to-launch site to a fully customized project.

Smartsite Base is a complete one-page website, perfect for small B&Bs and vacation rentals or anyone who wants a professional yet streamlined online presence.
It includes all essential features:

• Hospitality-optimized templates
• Content upload (text, photos, logo) handled by the team
• Responsive design for mobile, tablet, and desktop
• SEO structure for better visibility on Google
• Multilingual (Italian + English included)
• Ready-made privacy & cookies policy
• Support with text and image updates
• Hosting, SSL certificate, maintenance, and ongoing updates
• Booking engine integration
• Dedicated assistance

Smartsite Premium is a multipage website that includes everything in Base plus:

• the option to customize the template
• custom design crafted by a professional designer

Smartsite Ultra is a fully customized multipage website, ideal for larger properties or those who want a strong, high-impact online presence. It includes everything in Base and Premium plus:

• a consultative approach to website planning
• professional on-site photo and video shoots
• custom pages for activities, experiences, or services (e.g., retreats, packages)
• advanced integrations with additional components
• professional tracking with Google Analytics and marketing tools
• the option to add additional languages as needed

To see Smartsite pricing, visit the Pricing page.