All the Market Intelligence you need to stay booked
Smartfree is the only free software that automates market analysis and provides concrete price suggestions to improve the positioning of your property.
- No credit card required
- No obligation


Recommended by over 4,000 accommodation providers in Europe.
We have achieved more bookings and actually better prices with little time expenditure.
Great results from direct booking campaigns. I didn't expect this!
This activity gave us the opportunity to open our eyes to the revenue potential of our facility.
Gain unprecedented visibility into your room pricing
Smartfree gives you the answers you need to set room prices for maximum profit. Stay ahead of competitors in one streamlined market intelligence platform.
Inside Smartfree
Monitor competitor room prices, market trends, and online reviews at a glance.
Suggested prices
Say goodbye to price research! Download a dynamic pricing strategy for your property in one click!
Ready-made solutions
Assess your positioning, identify issues with your pricing or services, and find solutions for them.
Make market analysis your favorite activity
Smartfree is the only free market intelligence software that automates all market analysis and allows you to take immediate action to set accurate prices.
Market analysis
Automatically identify your potential competitors and compare their prices with yours over a period of up to 12 months.
Competitive set
Get a list of competitors ranked by relevance.
Price trends
Track competitors' price changes and market averages.
Average reviews
Find the average OTA reviews for each competitor.
Interactive map
See competitors on the map and access their OTA sites.
Customization
Add or remove competitors from your list at any time.

Smart analysis
Analyze your market position among competitors, identify areas of opportunity, and get recommendations for improvement.
Smart Score
Our transparent algorithm evaluates your pricing strategy.
Competitor Smart Score
Smartfree constantly calculates competitor Smart Scores.
Review analysis
Get a summary of competitor pricing with the latest data.
Criticality analysis
AI flags your potential pricing and positioning errors.
Suggested solutions
Smartfree suggests price and customer experience changes.

Suggested prices
Compare your prices with those suggested by Smartfree's algorithm and get a ready-to-use dynamic pricing strategy.
Room selection
Calculate prices by room type, board basis, and occupancy.
Select period
Choose the date range for which to calculate prices.
Flexible strategy
Decide how closely your prices will follow the market.
Quick comparison
Compare prices suggested by AI with your current prices.
Export to Excel
Download your dynamic pricing strategy for instant use.

We always love to exceed expectations
With Smartfree, you get fast and transparent room pricing suggestions based on your booking.com profile history.
No need to integrate
You can use Smartfree immediately without integrating or linking it with your management software.
Full accessibility
Smartfree is accessible from desktop and mobile, whenever and wherever you are.
No subscription
Smartfree is completely free: use it as much as you need, with no hidden costs.
Ready to dominate the market?
Create your free Smartfree account and keep your accommodation ahead of the competition!
100% free, no surprises
Instant access
Ready to use

Smartfree FAQs
Here are some of the most frequently asked questions about Smartfree. Get the answer to yours!
Smartfree is the leading market intelligence tool for hotels and property managers. Smartfree gives you a complete overview of your property's positioning and rates and compares them with those of your competitors. With Smartfree, you get all of the following in a single application:
- Market Analysis, where you can identify your competitors and analyze their prices, then compare them to yours over a period of up to 12 months;
- Smart Analysis, where you can assess the positioning of your business in relation to your competitors and get a detailed analysis of your online reviews;
- Suggested Prices, where you can compare your current prices with dynamic prices suggested by our algorithm. You can also select your preferred date range and export a ready-to-use dynamic pricing strategy in a handy Excel file.
Smartfree is a standalone app accessible from desktop and mobile and does not require integration with your management software.
Smartfree's dynamic price suggestions are automatically calculated using an algorithm that constantly analyzes your target market.
This means that your prices use the latest information at all times. All you have to do is enter the type of room for which you want a dynamic pricing strategy and the market segment in which you want to position yourself.
The strategy thus created can be exported in Excel format, ready to be implemented in your sales channels.
Smartfree is the only free market intelligence software for hotels, B&Bs, resorts and holiday homes. Smartfree uses Artificial Intelligence to monitor market trends and offers you up-to-date analysis and concrete solutions to improve your positioning. You also get a customized dynamic pricing strategy that you can download and use whenever you want.
No, you don't need to integrate or connect to your management software to use all of the functions of Smartfree.
Simply follow the wizard and enter the necessary information to identify your facility and you can start using the tool immediately.
Smartfree is suitable for anyone who manages or works in a hotel or non-hotel accommodation. From pricing strategy to analyzing the customer experience through reviews, Smartfree offers strategic insights that streamline your work and help you make the best offer.