Tech & digital

An API is a defined set of rules and protocols that determines how two software systems interact and exchange data. It allows secure, automated data transfers between different systems, making integrations faster and more reliable.

API (Application Programming Interface) integration enables different software systems to communicate with each other. In the hospitality sector, it is commonly used to connect the PMS, channel manager, and booking engine, ensuring real-time data synchronization across platforms.

An add-on is an extra component that extends a main software with additional features. In hospitality, it can include PMS extensions for housekeeping, payments, or restaurant management.

An application is a software program built to perform specific tasks. In hospitality, it can manage bookings, rates, reviews, loyalty programs, or other day-to-day operations.

A booking engine is a software application integrated into your hotel website that allows guests to check availability and book rooms directly. It can process payments, send instant confirmations, and sync with your PMS to help keep inventory aligned and support direct reservations 24/7.

CRM (Customer Relationship Management) is software that helps hotels collect guest data, organize it in one place, and use it to build stronger relationships. It replaces scattered emails and spreadsheets with a central database for more consistent personalization.

A call to action (CTA) is a visual or text element that prompts users to take a specific action, such as “Book now,” “Request an offer,” or “Subscribe to the newsletter.” CTAs guide navigation and help boost conversions.

A channel manager is software that updates your room rates and availability across connected booking sites like Booking.com, Airbnb, and Expedia, usually in near real time. It helps reduce overbookings, manual work, and inconsistencies across channels.

Cloud computing refers to storing and managing data and applications on remote servers accessible via the Internet. It allows users to access software and information from any connected device, such as a smartphone, tablet, or computer.

A cloud-based PMS is property management software accessed online instead of installed on local computers. It lets hotels manage reservations, check-ins, housekeeping, and daily operations from any device while keeping data centralized and up to date.

Contactless check-in and check-out allow guests to complete arrival and departure procedures digitally, without any physical interaction. This makes the process faster, more flexible, and more efficient—for both guests and the property.

A dashboard is an interface that displays data and key performance indicators in real time. For example, a PMS dashboard can show bookings, occupancy, revenue, and sales channel performance, providing an instant overview of hotel operations.

A domain name is the unique web address that identifies a website (for example, www.grand-hotel.com). It represents the digital identity of a brand and serves as the main access point to its official website and online booking engine.

This KPI measures the average energy consumption per occupied room. It helps assess the hotel’s energy efficiency, track operating costs, and support sustainability strategies to reduce environmental impact.

A feature is an individual function or capability within a software system that performs a specific task. In hospitality, examples include automated booking confirmations or dynamic rate calculations in a PMS.

Generative Engine Optimization (GEO) means structuring online content so AI tools like ChatGPT, Gemini, or Perplexity can find and cite it. Unlike traditional SEO, GEO aims to improve your visibility in AI-generated answers, recommendations, and itineraries.

Google Analytics is a free web analytics tool that collects and interprets data about website traffic. It monitors user sources, behavior, and actions to help improve website performance and online marketing strategies.

Google Tag Manager simplifies the process of adding tracking codes (such as Google Analytics or Meta Ads tags) to a website. It enables the collection of user behavior data without manual changes to the website code.

A Hospitality CRM (Customer Relationship Management) is software specifically designed for the hotel sector. In addition to traditional CRM functions, it may include tools for creating and managing quotes and proposals for guests.

An integration is a connection between different software systems that enables the automatic exchange of data. In hotels, integrations allow systems such as the PMS, booking engine, and channel manager to communicate seamlessly, improving efficiency and operational accuracy.

The Internet of Things (IoT) refers to a network of connected devices that communicate with one another. In hotels, this includes smart locks, sensors, lights, and thermostats that enhance comfort, security, and energy management.

iCal is a standard file format used to share calendar data across different systems. In the hospitality sector, it allows automatic synchronization of reservations, availability, and updates between the PMS, channel manager, and booking platforms.

A landing page is a web page created to encourage visitors to take a specific action—such as booking a stay or subscribing to a newsletter. It is designed to maximize conversions and marketing performance.

A metasearch engine is a platform that aggregates rates and availability from multiple sources—like OTAs and your own website—into a single list. It lets travelers compare prices for the same room across different booking channels in one view, rather than visiting each site individually.

A mobile key is a digital room key that allows guests to access their rooms using a smartphone, without the need for physical keys or key cards. It enhances the check-in experience by offering greater convenience and flexibility for guests.

Multi-factor authentication (MFA) is a security system that requires two or more forms of identity verification—such as a password and a code sent via SMS or app. It is used to access systems like PMS, CRM, or payment platforms, providing stronger data protection.

PCI Compliance refers to adherence to the international PCI DSS (Payment Card Industry Data Security Standard) guidelines, which regulate the secure handling of payment card data. All businesses that accept card payments must comply to prevent fraud and protect customer information.

A POS (Point of Sale) is a system used to process sales and payments digitally. In hotels, it manages transactions related to room stays, food and beverage services, or additional amenities, and integrates with the PMS for centralized control and reporting.

A payment gateway is a service that authorizes and processes online payments between guests and the property, encrypting data to ensure secure transactions. In hotels, it enables the acceptance of credit cards, pre-authorizations, and digital payments directly through the website or PMS.

Property Management Software (PMS) is the central system many hotels, vacation rentals, and B&Bs use to manage daily operations. It helps handle reservations, check-ins, housekeeping, billing, and guest data in one place, reducing manual work, errors, and time spent.

A Rate Intelligence Tool is software that collects and analyzes competitors’ prices and pricing strategies in real time. It helps hotels define dynamic and competitive rates, optimize revenue, and improve their market positioning.

A Reputation Management Software allows hotels to monitor, analyze, and manage online reviews from different platforms. It helps improve digital reputation, build guest trust, and strengthen long-term loyalty.

Reservation Import is an automated process that transfers bookings from external platforms—such as OTAs or channel managers—into the hotel’s PMS. It ensures immediate updates, minimizes manual errors, and optimizes availability management.

SSL (Secure Sockets Layer) is a protocol that secures communication between a website and its users by encrypting transmitted data. It protects sensitive information such as payments, login credentials, and personal details, preventing unauthorized access.

Search engine marketing (SEM) is a digital marketing strategy that uses paid advertising on search engines to increase a website’s visibility. It helps reach users with high purchase intent and generate qualified traffic.

Search engine optimization (SEO) refers to techniques that improve a website’s organic ranking on search engines such as Google, Bing, or Yahoo. It increases visibility and traffic without relying on paid advertising.

Self check-in is a digital system that allows guests to register and access their room independently, using kiosks, tablets, or smartphones. It reduces waiting times, streamlines staff operations, and enhances the arrival experience.

A smart lock is an electronic lock that allows doors to be opened via smartphone, code, or digital key card. It enhances security, removes the need for physical keys, and simplifies access for both guests and staff.

Smart room technology refers to the use of connected devices that make hotel rooms more comfortable and customizable. It allows guests to control lights, temperature, curtains, or TV through an app or voice commands, improving comfort and sustainability.

Social Media Marketing (SMM) encompasses strategies that use platforms such as Facebook, Instagram, TikTok, or LinkedIn to promote a brand, engage audiences, and strengthen relationships with current and potential guests.

Software as a Service (SaaS) is a cloud-based model where software is accessed online instead of installed on local computers. Users typically pay a subscription, while the provider handles updates, security, and maintenance remotely.

A white label software is developed by one provider and resold by other companies under their own brand. It allows businesses to offer customized solutions without building them from scratch, reducing time and implementation costs.

A widget is an interactive element embedded in a website, such as booking forms, chatbots, or review displays. It enhances user experience, simplifies navigation, and encourages specific actions such as booking or contacting the property.

XML (eXtensible Markup Language) is a language used to structure and exchange data between different systems. In the hotel industry, it’s used to synchronize bookings and rates. In administration, it also refers to the standard format for electronic invoicing.