Introducing Smartsite: we build your website to boost visibility and direct bookings

Have you ever searched your property's name on Google? If not, try it now and look closely: what are the first results that appear? Your Booking.com listing? Instagram? Your website?

Now go a step further: click on each result and imagine you’re someone who doesn’t know you yet and is deciding whether to book. Ask yourself:

• Is the first visual impression appealing?
• Does it clearly show what makes your property unique in your area?
• Do the texts and images highlight the rooms, services, and overall experience?
• Are the answers to common questions easy to find?
• Is it simple to book or request information?

After this quick analysis, you’ll notice something important: OTA listings and social media profiles are great showcases, but they limit what you can communicate. They offer standardized spaces where your property becomes “one among many” — and if you don’t fit their algorithms, you might not be shown at all.

Your website, on the other hand, is the only channel you truly own. It’s the one place you can customize 100% to tell your story, showcase every detail, and lead people straight to booking.

This is why we created Smartsite, the new Smartness service for hotels, B&Bs, and vacation rentals that want more than just an online presence — they want that presence to convert into real direct bookings.

What Smartsite is and why choose it

Smartsite is the Smartness service that allows you to get a professional website in a short time, without needing any technical skills.

Unlike DIY website builders, where you receive a template to fill with your logo, images, and text, Smartsite is a turnkey service managed entirely by a team of web designers and marketing experts specialized in the hotel and short-term rental sector.

Why does this matter? According to a Google Research study on how users judge websites, visitors need only 50 milliseconds to form a visual opinion of your site. The study, titled “Users love simple and familiar designs – Why websites need to make a great first impression,” is available directly on the Google Research website.

That’s why our team personally handles every detail: page structure, SEO optimization, image management, and writing tailored texts and descriptions for your property.

What you get with Smartsite

Smartsite goes far beyond simply building a website: it gives you an ongoing service that immediately turns your site into a tool for attracting direct bookings and keeps it online, secure, and up to date.

Here’s what you get.

More direct bookings

Every Smartsite website is designed specifically for hotels, B&Bs, and vacation rentals. This means:

• Your website is already optimized to appear prominently on Google for hospitality-related keywords.
• The page structure and content are built to guide visitors naturally toward booking through your booking engine.

The result is more traffic and a stronger direct channel, helping you reduce dependence on OTAs.

Zero complexity

Smartsite is designed for you, no matter your level of technical experience. You don’t need any IT skills to manage configurations, updates, or issues. We take care of everything.

This means we handle:

• Hosting service
• HTTPS/SSL certificate
• Privacy & Cookie policy
• Integration with your booking engine
• Maintenance and updates
• Text or image edits

You receive a website that is already online, stable, and fully functional, without having to do anything yourself.

Agency-level quality, but with sustainable costs

A website built by an agency often involves high upfront costs, extra fees for every change, and multiple contacts to manage between developers, hosting providers, and support.

With Smartsite, you get the quality of a professional project but with a simpler model: an accessible one-time setup cost plus a transparent monthly fee that includes everything needed to keep your website online, secure, and always up to date.

Which Smartsite plan is right for you?

Every property is different in size, positioning, and goals. That’s why Smartsite is available in three service levels, designed to adapt to different needs: from essential online presence to a fully custom project.

All plans include technical management with hosting, security certificates, maintenance, and updates.

Smartsite Base

The ideal solution if you manage a small B&B or vacation rental and want a simple yet high-quality website.

We’ll create a one-page website for you, in English and a second language, perfect for presenting your property clearly and guiding visitors quickly to your booking engine.

Smartsite Premium

This is the most versatile plan, suitable for the needs of most hospitality properties.

We’ll build a multipage, multilingual website with targeted customizations to highlight your offer. Visitors will be able to explore all sections smoothly, find all the information they need, and move to booking in just one click.

Smartsite Ultra

This plan is for those who want a fully unique, 100% custom website.

We’ll study every page in detail to showcase your property at its best: from rooms or units to extra services and local experiences.

We’ll add custom widgets to extend your site’s capabilities, provide translations into all necessary languages, and organize a professional photo and video shoot at your property.

Furthermore, we’ll also integrate Google Analytics so you can monitor performance and gather useful insights for your marketing strategy.

Now that you know everything about Smartsite, the next step is seeing the results it can deliver up close!