How to check your hotel’s visibility on ChatGPT, Gemini, Perplexity, and Copilot
6 steps to find out if (and how) AI-powered search engines recommend your property.
What’s inside the guide
More and more travelers use tools like ChatGPT to plan trips. Is your property being suggested? Download the guide to learn how to get visibility with AI.
Which tools are available, and which one should you test? This guide compares ChatGPT, Gemini, Perplexity, and Copilot—with tips to choose based on the OTAs your property is listed on.
From simulating guest searches to comparing your visibility with competitors, this guide includes ready-to-use prompts, key metrics to monitor, and how to evaluate the results.
Not showing up in AI search results? This guide explains how to optimize your content and increase your visibility with a few simple, actionable steps.
Find answers to your questions!
No. Just follow the steps, use the suggested prompts, and observe how the AIs respond. No software to install, no paid tools needed—these tests work with the free versions of ChatGPT and other platforms.
Yes. AI doesn’t favor big chains. It favors clear, consistent, and relevant content. A small B&B can stand out with strong online presence. This guide is made specifically for independent properties like yours.
Google still matters, but it’s not enough anymore. More and more travelers use ChatGPT, Gemini, and Perplexity to plan trips. According to Statista, 40% of users already do. That’s why understanding and optimizing for AI tools is now essential.