Software and services to grow your hospitality business
Smartness brings together the products that help hotels, B&Bs, and vacation rentals work better, grow profitability, and strengthen their independence. Explore them all.
Booking Engine
Turn your website into your most profitable sales channel
- Increase direct bookings
- Automate check-in, payments, and admin
- Sell extras during the booking process
Bureaucracy
Automate check-in and guest registration
- Send guest data to local authorities
- Reduce manual work and risk of penalties
Channel manager
Build the online distribution strategy that works best for you
- 100+ OTAs, GDS, metasearch, wholesalers
- Sync rates and availability automatically
- Reduce risk of overbookings and refunds
Accounting
Automate your property’s entire revenue cycle
- Issue invoices, receipts & sales slips
- Send sales data to your tax software
- Extra features for property managers
Housekeeping
Automate housekeeping management and simplify team work
- Create and assign tasks automatically
- Monitor work in real time
- Ensure timely service and high standards
Maintenance
Coordinate maintenance work and technicians with ease, even remotely
- Plan maintenance work and avoid emergencies
- Avoid waste, delays, and unexpected invoices
Smartads
We manage your ad campaigns on Google and Meta
- Redirect searches to your website
- Reach the right guests for your property
- Grow direct bookings
Smartchat
The AI chatbot that replies to guests for you, 24/7
- Booking.com, WhatsApp, Airbnb & email
- Handles 70% of guest questions
- Option to request a dedicated team
Smartconnect
Automatically create email marketing campaigns and sell extra services
- Analyze and segment your customers
- Send newsletters and personalized offers
- Marketplace for services and experiences
Smartpay
The easy, secure payment system with no hidden costs
- Manage deposits, refunds & reconciliations
- Automate charges, reminders, and retries
- Reduce the risk of unpaid bills and fraud
Smartpms
The all-in-one management software that helps you sell more
- Automate up to 90% of online operations
- Multi-user, multi-property, multi-company
- Dynamic pricing integrated natively
Smartpricing
The dynamic pricing software that finds the best rate for you
- AI-powered dynamic rates
- Up to +30% annual revenue on average
- Option to request dedicated consulting
Smartreputation
The software that automates online review management
- Show verified reviews on your website
- Analyze sentiment and what to improve
- Increase visibility and direct bookings
Smartresults
Pay based on the revenue and bookings you generate
- Results-based payment model
- Integrated revenue and marketing strategy
- A dedicated team of experts
Smartsite
We create a professional website for your property
- Optimized and tested templates
- Technical maintenance included
- Increase visibility and direct bookings
Ready to take the first step?
Request a personalized demo: we’ll talk about your property and find out which Smartness product can help you reach your goals.
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Smartness FAQs
Here are some of the most common questions we receive about Smartness. Find yours!
Smartness is the all-in-one hospitality platform built with one clear mission: helping hotels, B&Bs, vacation rentals, and property managers unlock their full revenue potential and reduce their dependence on OTAs.
To make that possible, Smartness has developed an ecosystem of products and services that helps independent accommodation providers implement, in a simple way, the activities that truly impact growth today: pricing, distribution strategy, guest relationships, online visibility, and reputation.
Its solutions combine artificial intelligence, automation, and specialist support to reduce manual workload for hoteliers and property managers while delivering measurable results already achieved by more than 4,000 Smartness customers:
- +30% average revenue growth
- Up to -20% in OTA commissions
- Up to 50% of bookings from the direct channel
Unlike many other platforms, Smartness is not just a tool. It is your operational partner. It does not stop at providing data or handling a few isolated tasks. It also supports you by taking care of the strategic activities you may not have the time or expertise to manage on your own, such as:
- Analyzing internal data and market trends to apply effective dynamic pricing strategies
- Centralizing guest data and segmenting it by demographics and booking behavior
- Managing guest communication automatically before, during, and after the stay
- Suggesting email marketing campaigns to drive direct bookings and support occupancy during low-demand periods
- Recommending and promoting extra services to improve the guest experience and increase revenue
- Analyzing the market in detail to improve your property’s positioning and pricing
- Managing your property’s administrative and tax-related requirements in line with regulations
- Increasing your online visibility, supporting direct bookings, and reducing OTA dependence
With Premium and Ultra plans, you can also choose the level of support that fits your needs: from specialist guidance to fully delegating the work to a team of experts dedicated to your property.
Smartness connects with the leading PMS and channel manager solutions on the market, making it quick and easy to implement every product in the platform. Visit our Integrations page to see how your property management software connects with Smartness.
Smartness also includes Smartpms, the all-in-one management software built specifically for hotels and vacation rentals. It is the right choice if you want even smoother operations and one single technical point of contact for all your products.
Smartness pricing is customized and depends on your property’s characteristics. To estimate what Smartness would cost for you, visit the Pricing page.